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Matsukiyo Cocokara's Commitment to Sustainability

Matsukiyo Cocokara & Company, a leading Japanese drugstore chain with over 3,600 locations across 47 prefectures and 98 stores in six Asian regions by the end of December 2025, has made a significant step towards sustainability. The company has unveiled new guidelines for eco-friendly private-brand (PB) products, aiming to enhance the proportion of such products in its offerings.

At the heart of this initiative is the 'FACE to EARTH' logo, a unique environmental certification developed by Matsukiyo Cocokara. This logo will be displayed on PB products that meet the established environmental standards, clearly conveying the company's dedication to sustainability to customers. By making eco-friendly products more accessible and relatable, Matsukiyo Cocokara strives to achieve a sustainable society in partnership with its customers.

FACE to EARTH Logo Standards

Guided by their commitment to 'consider the health of the Earth,' Matsukiyo Cocokara has set out criteria for the 'FACE to EARTH' label. This certification encompasses the entire supply chain—from product manufacturing to the final consumer—ensuring that PB products minimize environmental impact. The new guidelines will be built on the traditional three R's of environmental focus: Reduce, Reuse, and Recycle, while integrating two additional principles: Renewable and Protection. Together, these five strategies symbolize Matsukiyo Cocokara's commitment to safeguarding the planet's well-being.

The Concept Behind the FACE to EARTH Logo

The 'FACE to EARTH' logo reflects Matsukiyo Cocokara's group vision of making beauty and health more enjoyable and accessible. The logo encapsulates the idea that the beauty and health of our planet can also be appreciated more closely and joyfully. The design of the logo is inspired by the letter 'e' from 'EARTH', which represents the earth, the manufacturers, and the smiles of customers. This emblem serves as a testament to the company's earnest approach towards environmental issues and its ongoing efforts to create a better future through collaborative engagement with stakeholders.

Implementation of the FACE to EARTH Logo

Matsukiyo Cocokara will sequentially begin applying the 'FACE to EARTH' logo to its PB product packaging, gradually expanding the range of certified products. In conjunction with third-party evaluations and the application of environmental indicators for packaging materials, this initiative aims for a transparent and grounded implementation process.

The company remains committed to increasing the proportion of eco-friendly PB products in collaboration with manufacturers, contributing to the overarching materiality of 'considering the health of the Earth.'

Contribution to SDGs

By establishing these eco-friendly product guidelines, Matsukiyo Cocokara echoes its commitment to the Sustainable Development Goals (SDGs), aiming to foster environmental responsibility and awareness among consumers.

For more details, you can visit the dedicated page for eco-friendly PB products here and view the company's integrated report for 2025 here.

For inquiries regarding this initiative, customers can reach Matsukiyo Cocokara's customer service through their toll-free number: 0120-845-533, available from 9:00 AM to 10:00 PM daily.