#Japan #Tokyo #AI service #HOUSEI #ezCheck

HOUSEI Launches New AI-Powered Ad Compliance Tool

In an era where digital marketing compliance is paramount, HOUSEI Corporation, based in Shinjuku, Tokyo, has unveiled an innovative service named 'imprai ezCheck'. This new AI-driven platform aims to revolutionize how businesses monitor their online advertisements, focusing initially on the job advertisement sector. By leveraging advanced AI technology, 'imprai ezCheck' not only ensures regulatory compliance but also addresses operational efficiency concerns, primarily arising from labor shortages and legal risks amidst the complexities of advertising regulations.

The Need for Compliance in Job Advertising

As businesses increasingly rely on online job postings, the risk of facing legal repercussions from potential non-compliance has simultaneously escalated. Cases of violations such as minimum wage infractions, misleading advertising practices, and discriminatory content are on the rise. These oversights can lead to significant penalties from authorities, compromising brand integrity and reputation.

Yet, the task of manually reviewing hundreds of job ads for compliance is daunting, causing numerous businesses to overlook critical details due to resource limitations. Recognizing this challenge, HOUSEI developed 'imprai ezCheck' using its low-code AI development platform, empowering companies to navigate these risks more effectively.

Key Features of imprai ezCheck

The 'imprai ezCheck' service automatically reviews a variety of web ads and articles against pre-set compliance rules. It operates through a scoring system, alerting users when advertisements fail to meet the established standards. The ability to generate comprehensive reports enables managers to significantly reduce the time spent on ad inspections and expedites correction requests.

Some Notable Features Include:

• - Minimum Wage Evaluation: References to diverse regional and industry-specific minimum wage requirements.
• - Exaggeration Detection: Prevention of misleading advertising through the identification of deceptive expressions.
• - Discrimination Checking: An assessment of content for inappropriate expressions based on age, gender, or nationality.

Future Development Plans

Looking ahead, HOUSEI plans to broaden the applicability of 'imprai ezCheck' beyond just job advertisements, allowing various companies to utilize the service for different types of marketing campaigns. Additionally, there are intentions to enhance customization features, accommodating unique compliance standards and regulations specific to different industries and business types. This evolution aims to meet the diverse needs of clients across the commercial landscape.

HOUSEI Corporation Overview

Founded in March 1996, HOUSEI has established itself as a pivotal player in the digital transformation landscape, operating out of its headquarters in the Kagurazaka AK Building, Shinjuku, Tokyo. Led by CEO Kan Yoshikazu, the company focuses on four primary sectors: media-related services, professional services, product development, and international IT ventures. With a goal to foster DX in Japan, HOUSEI is actively seeking partners for open innovation initiatives, including collaborative development and distribution.

In conclusion, the introduction of 'imprai ezCheck' from HOUSEI underscores a significant advancement in web advertising compliance, providing businesses with the necessary tools to navigate the complexities of digital advertising effectively. As regulations continue to evolve, so too does HOUSEI's commitment to supporting companies in their journey towards transparent and compliant advertising strategies.