#Japan #Sapporo #Tokusuru Vision #LMI Group #Tsuruha Group

Tsuruha Group Adopts LMI Group’s Tokusuru Vision

In a significant move to enhance customer experience, Tsuruha Group has decided to implement LMI Group's innovative reward-based retail media platform, Tokusuru Vision. This collaboration aims to transform the shopping landscape for Tsuruha's customers starting March 2, 2026, providing them with a novel and engaging shopping experience.

A New Shopping Experience: Connecting Advertising with Fun and Savings

The introduction of Tokusuru Vision means that customers visiting Tsuruha's stores will have immediate access to the platform through in-store experiences and the official Tsuruha app. Shoppers can participate in activities such as answering surveys and watching videos, earning rewards in the form of PayPay gift vouchers redeemable at Tsuruha locations. This unique approach helps customers benefit directly from advertising budgets, turning advertising into an enjoyable part of the shopping process.

In a time of rising prices, Tsuruha Group hopes to enhance its customer service by integrating this innovative scheme. Rather than just enabling shoppers to purchase products at a discount, Tokusuru Vision aims to redefine the shopping experience, making interacting with advertisements a source of enjoyment.

What is Tokusuru Vision?

Tokusuru Vision is a cutting-edge media platform developed by LMI Group, emphasizing the philosophy of "seeing, interacting, and benefiting from advertisements." This platform offers a win-win situation for all stakeholders:

• - Consumers: By engaging with advertisements that intrigue them, customers can earn rewards that enhance their shopping experience, making it more enjoyable and fulfilling.
• - Advertisers: The platform provides direct access to highly motivated customers within the stores, enabling effective marketing strategies and data analysis. This leads to better-targeted advertising that resonates with the audience.
• - Retailers: In addition to generating advertising revenue, retailers can expect increased return visits and higher average sales per customer through the effective use of incentives.

Background on Tsuruha Group

Founded on the principle of enhancing customers' lives with richness and convenience, Tsuruha Holdings is a leading regional drugstore chain in Japan. Offering a wide variety of products ranging from pharmaceuticals to everyday necessities, it plays an integral role in supporting local healthcare and well-being.

• - Year Established: June 1963
• - CEO: Jun Tsuruha
• - Location: 1-21, 20-1, Kita 24 Jo Higashi, Higashi-ku, Sapporo, Hokkaido
• - Website: Tsuruha Holdings

About LMI Group

LMI Group is driven by the mission of LEGACY MARKET INNOVATIONⓇ, which focuses on uncovering uncharted value and integrating it into business solutions that fuel global innovation. The company specializes in deriving insights from real-world data in retail environments, providing comprehensive solutions that cover planning, implementation, and evaluation—maximizing both experiential and spatial value. In addition to its in-store marketing solutions, LMI Group also operates the Tokusuru Vision media platform, bridging consumers, retailers, and advertisers.

• - Year Established: August 2019
• - CEO: Shunsuke Nagai
• - Location: 4F, New Shinsaka Building, 8-10-22 Akasaka, Minato-ku, Tokyo
• - Website: LMI Group

As the landscape of retail continues to evolve, the introduction of Tokusuru Vision by Tsuruha Group marks a pivotal moment in creating a rewarding and enjoyable shopping experience. With the emphasis on merging fun and savings, both companies are set to redefine the future of advertising and consumer interaction in retail.

For further inquiries, please contact LMI Group’s Public Relations department at here.