#Canada #Vancouver #Market Research #Rival Group #John Cassaday

John M. Cassaday Joins Rival Group as New Board Director

On December 18, 2025, Rival Group announced the appointment of John M. Cassaday to its Board of Directors, showcasing the firm’s commitment to strategic growth in the evolving market research landscape. Rival Group, headquartered in Vancouver, Canada, is recognized as North America’s only fully integrated market research enterprise, operating through its subsidiaries, including Rival Technologies, Reach3 Insights, and Angus Reid Group.

John M. Cassaday stands out as one of Canada’s most esteemed business leaders, boasting a rich background in executive management, corporate governance, and the nurturing of organizational growth. His previous role as the Founding President and CEO of Corus Entertainment Inc. saw him steering the company through over 15 years of unparalleled growth. Under his leadership, Corus established itself as a leader in various sectors, including radio, television, and global animation via Nelvana. Furthermore, Cassaday has held key leadership positions at CTV Television Network and Campbell Soup Company in Canada and the UK.

Cassaday expressed his enthusiasm about joining Rival Group, stating, "Rival Group is one of the few organizations building for the future of market research." He highlighted the company's innovative approach, particularly how it integrates proprietary technology, certified panels, and deep research expertise combined with an AI-driven strategy aimed at expediting the insight-development process. This focus positions Rival Group for significant expansion within the U.S. market, a goal that aligns with the company’s broader growth strategy.

Throughout his career, Cassaday has amassed extensive governance experience across major North American entities. Currently, he serves as Chair of Janus Henderson Group plc and has held similar roles at prominent companies such as Manulife Financial (John Hancock Insurance Company). His governance proficiency is well-respected, having served on the boards of notable organizations such as Sysco Corporation, Irving Oil, and Spin Master. His contributions as Lead Director and Chair of important audit and compensation committees have earned him substantial recognition.

Angus Reid, Chair of Rival Group's Board, stated, “John's track record in board governance and U.S. market leadership gives Rival Group the kind of guidance that becomes essential as we enter more complex stages of growth.” He emphasized the added value that Cassaday’s perspective brings, enhancing the organization’s ability to scale responsibly while retaining critical strategic options at this pivotal development phase.

Beyond his corporate accomplishments, Cassaday is profoundly committed to the Canadian educational and cultural sectors. He serves as Co-Chair for the University of Toronto’s Defy Gravity Capital Campaign and holds a position on the Board of Governors for the Stratford Shakespeare Festival of Canada. His past roles include chairing St. Michael’s Hospital and the Dean’s Advisory Board at the Rotman School of Management, showcasing his dedication to civic engagement.

His impressive list of accolades includes being appointed a Member of the Order of Canada, receiving the Queen’s Diamond Jubilee Medal, and being inducted into both the Marketing Hall of Legends and the Canadian Music and Broadcast Industry Hall of Fame—all testament to his influential contributions to business and society.

With Cassaday’s entry onto the Board of Directors, Rival Group is poised to accelerate its long-term growth initiatives, enhance governance practices, and strengthen its standing as a premier insights organization across North America. As Rival Group moves forward, it reflects a commitment to leveraging technology and research capabilities to redefine industry standards, further establishing its footprint in the market research sector.

In summary, John M. Cassaday’s wealth of experience and leadership is expected to greatly benefit Rival Group, as they navigate their ambitious plans for expansion and innovation in the market research field. This strategic move signals a promising future for the organization as it continues to enhance its offerings and solidify its leadership position in North America’s market research landscape.