#Japan #Freeride World Tour #Mammut #Hakuba

The Freeride World Tour 2026 in Hakuba Village

The prestigious Freeride World Tour (FWT) is set to open on January 26th in Hakuba Village, Nagano Prefecture, where industry leader Mammut will take on the role of main partner. Founded in Switzerland in 1862 as a rope manufacturer, Mammut has a rich history spanning over 160 years, continuously innovating outdoor apparel and equipment to provide the ultimate adventure experiences.

Mammut endorses the slogan "Rise with the Mountain," reflecting their commitment to supporting individuals who seek growth through challenges. This aligns perfectly with their partnership in the 2026 TOYO TIRES FWT JAPAN SERIES, highlighting their investment in athlete safety and performance.

The Exciting Event Ahead

The competition kicks off with the 2026 TOYO TIRES FWT HAKUBA QUALIFIER 4, where spectators can expect thrilling performances from participating athletes. The event promises to bring high-energy riding, and attendees will be able to witness the action up close.

In collaboration with YETI®, Mammut will also launch the HAKUBA EXTREME VIEWING program, allowing fans to experience the competition from a closer perspective. This innovative spectator program is a significant enhancement, making access to the action easier for everyone! More details can be found here.

Mammut's Commitment to Safety and Performance

From the 2025 event onwards, Mammut's ski collection has been appointed the official ski wear for the FWT JAPAN SERIES. This includes a range of products such as the Eiger Free series, designed specifically for extreme free riding conditions, and the Stoney series, known for its exceptional versatility and protection. The Fall Line series caters to resort skiing needs, emphasizing comfort and functionality with features designed for optimal performance on the slopes.

Mammut will also serve as the official safety partner, ensuring the well-being throughout the competition. Their key safety products, such as the Barryvox S2 and Barryvox 2 avalanche beacons, have undergone significant upgrades, making them essential tools for free riding. With intuitive voice guidance, lighter designs, and improved software update capabilities, these devices will enhance athlete safety.

Additionally, athletes participating in the event are required to attend a Safety Workshop. This initiative is vital to ensuring that competitors understand and practice the correct use of avalanche gear, equipping them with the knowledge to protect themselves in unforeseen situations. Mammut's support in this area aims to facilitate a safe competitive atmosphere.

The company's wide array of safety products, including gloves, probes, shovels, and airbags, will further enrich the event, showcasing their dedication to the advancement of snow sports in Japan. Mammut is also involved in promoting the safety of free riding in their home country of Switzerland, partnering with FWT for safety initiatives globally.

What is FWT?

The Freeride World Tour is an international competition for freeride skiing and snowboarding, which commenced in 1996 in Switzerland. Today, it boasts over 150 global events and approximately 5,500 registered athletes and is expected to feature in the International Ski and Snowboard Federation (FIS) events by 2024. The FWT JAPAN SERIES, hosted annually in Hakuba since 2017, has seen immense participation from around 300 competitors both local and international. This year, the 2026 TOYO TIRES FWT JAPAN SERIES will feature three thrilling events from late January to early March.

Mammut's Ski Collection

In addition to its commitment to athlete safety, Mammut's ski collection has been selected as the official ski wear, featuring:

• - Eiger Free Series:

A robust hard shell that combines durability and breathability to withstand harsh conditions.
- Products: Eiger Free Pro HS Hooded Jacket Men (154,000 yen), Eiger Free Pro HS Bib Pants Men (143,000 yen).

• - Stoney Series:

A versatile hard shell crafted to minimize environmental impact while delivering superior performance.
- Products: Stoney HS Hooded Jacket AF Men (79,200 yen), Stoney HS Pants AF Men (57,200 yen).

• - Fall Line Series:

Designed for resort skiing enthusiasts with warmth and practical functionality.
- Products: Fall Line HS Thermo Hooded Jacket AF Men (58,300 yen), Fall Line HS Thermo Pants AF Men* (46,200 yen).

The Barryvox products are officially recognized as beacon devices with their innovative features ensuring intuitive searching and enhanced user experience.

About Mammut:
With over 160 years of expertise in outdoor gear, Mammut continues to lead with high-quality products and an exceptional brand experience. Their robust lineup encompasses apparel, footwear, backpacks, climbing hardware, and avalanche safety equipment, establishing them as a premier global brand in over 50 countries, including Japan, which boasts 15 retail locations in major cities and approximately 700 outlets nationwide.

For more information, visit the official Mammut website: Mammut Sports Group Japan.