Goodroot Launches Sixfold: A New Era for Bold Brands
In Connecticut, Goodroot, a pioneering health innovation community, has officially launched Sixfold, a creative agency specifically designed for brands that dare to be bold. Established within Goodroot's accelerator program, the team at Sixfold has been responsible for crafting the branding, design, and market positioning of some of Goodroot’s most successful projects.
Sixfold reflects a blend of strategy, storytelling, and design excellence. The agency specializes in various services, including branding, content creation, web development, and campaign execution. This combination is brought to life by a creative team comprised of entrepreneurial spirits who have spent the last several years scaling brands within the Goodroot ecosystem. The vision behind Sixfold was to create an agency that not only embodies the speed and agility needed in today’s market but one that also communicates with the precision and insight of an internal team.
Michael Waterbury, CEO of Goodroot, emphasizes that Sixfold stands apart from other agencies, highlighting the agency's practical experiences within the health sector. "They've helped bring powerful healthcare solutions to market, but their insight and creativity translate across industries," Waterbury explains. By launching this agency, Goodroot aims to extend its support to a broader range of organizations that can benefit from Sixfold’s abilities to innovate swiftly while delivering measurable results.
Liz Chasse, Chief Executive Officer and Founder of Sixfold, shares her excitement over the agency’s launch: "We created Sixfold to be the kind of agency we always wished existed—smart, fast, creative, and genuinely invested in our clients' success. Our team has deep roots in healthcare, but we bring fresh thinking to every brand we touch." This philosophy underscores Sixfold's emphasis on not being just a service provider but a true partner invested in the growth and success of its clients.
Sixfold's services are tailored for clients who are prepared to evolve, ranging from nascent startups to established firms aiming to navigate complex markets. Their offerings include:
- - Brand Development: Crafting strong brand identities that resonate.
- - Design and Content: Creating compelling visual and written content.
- - Web Design and Development: Building user-friendly websites that reflect brand values.
- - Creative Campaigns: Executing impactful marketing strategies.
The introduction of Sixfold aligns seamlessly with Goodroot's overarching mission, which is to facilitate the removal of barriers in healthcare through innovative strategies and services. With this new agency, Goodroot aspires to expand its reach and help more businesses address the complexities of the healthcare landscape.
To learn more about Sixfold and its offerings, visit their official website at
sixfoldco.com.
About Goodroot
Goodroot is committed to reinventing healthcare by providing a supportive community for companies focused on increasing affordability and access within the industry. With a shared vision, Goodroot fuels the growth of visionary companies such as Navion, Breez, Empara, and more, by offering the necessary infrastructure to tackle persistent challenges in healthcare.
About Sixfold
Sixfold is more than just a marketing agency; it is a catalyst for change in healthcare and beyond. With a diverse team of brand strategists, content creators, designers, and marketers, Sixfold empowers mission-driven organizations to navigate the complexities of their fields, articulate bold narratives, and produce measurable results. From launching new ventures to revitalizing existing brands, Sixfold embodies a rapid and collaborative approach that aligns closely with the aspirations of its clients.