AITO Unveils New Luxury Concept at IAA MOBILITY 2025 with Innovative Electric Vehicles

AITO's New Luxury Concept at IAA MOBILITY 2025

The automotive world is witnessing a paradigm shift with AITO, a prominent brand under the SERES Group, debuting its global product series at IAA MOBILITY 2025 in Munich. This event marks the world premiere of new versions of AITO 9, AITO 7, and AITO 5, specially designed for the Middle Eastern market. These vehicles embody the new interpretation of "luxury" catered to the intelligent vehicle era, focusing on providing customers with unmatched experiences in smart mobility.

The showcase underscores AITO’s commitment to being a truly glocal brand. President Leon He emphasized the company's dedication to global expansion, stating that the introduction of these innovative models symbolizes a milestone in their globalization strategy. With over 770,000 units sold in China since the brand's inception in December 2021, including over 230,000 units of the all-terrain flagship SUV AITO 9, the company is poised to redefine luxury and performance on a global scale.

The new AITO models for the Middle East will feature a tri-lingual interaction smart cockpit (Chinese, English, and Arabic) integrated into the local digital ecosystem. Engineered to withstand the unique climatic challenges of the region, these models have undergone rigorous testing in extreme environments, ensuring they meet local driving conditions. Importantly, they have already received certification for entry into the UAE market, positioning them for imminent release.

AITO's innovative SERES 5th-Gen Super Range-Extender System, presented at this event, illustrates the brand's commitment to high performance and efficiency. Utilizing advanced technology for quiet operation, this system is capable of supporting various energy modalities including pure electric, extended range, and ultra-hybrid modes. The AITOMF platform stands out as the first of its kind in the industry to offer such versatile energy compatibility.

As AITO rolls out its global models, the company plans to establish a subsidiary in the UAE, aiming to launch a comprehensive model lineup while developing a localized service ecosystem for enhanced consumer engagement. Their centralized warehouse in Dubai will enable efficient supply chain management, ensuring rapid delivery speeds and strong aftermarket support, thus guaranteeing a seamless user experience.

AITO is not only focused on product innovation but also on user safety. The brand is finalizing validation tests for its intelligent driving assistance features, which have gained substantial recognition in the Chinese market. By the end of August 2025, AITO’s intelligent assisted driving users had driven over 3.45 billion kilometers, serving 621,000 customers in China. This technology is set to offer Middle Eastern users a superior experience, reinforcing AITO’s reputation as a leader in smart mobility.

The brand's vision of "new luxury" is on full display at IAA MOBILITY 2025, inviting industry enthusiasts and potential customers to experience a redefined standard of intelligent mobility. Visitors can explore this revolutionary concept at booth D40 in Hall B3 from September 8 to 12, 2025, where AITO showcases its leading technologies alongside its impressive global vehicle lineup.