Kumugino's Crunchy Curry Bread Celebrates Milestone
Kumugino, a bakery brand known for its unique entertainment-driven approach to local revitalization, is celebrating a remarkable achievement: the sale of over 5 million units of its flagship product, the Crunchy Curry Bread. To honor this milestone, Kumugino is launching a nationwide '1 BUY 1 GET' campaign from July 1 to July 20, 2025. This exciting event invites customers who purchase one Crunchy Curry Bread to receive a second one for free by presenting a special coupon from the Kumugino official LINE account at checkout.
Celebrating Success with an Engaging Offer
Since its introduction to the market in 2020, the Crunchy Curry Bread has captivated bread lovers across Japan with its eye-catching appearance and distinct crunchy texture. The loaf, characterized by its crust covered in croutons, delivers a satisfying crunch when bitten into, accompanied by a flavorful homemade curry filling that features a blend of spices and hearty ingredients. The enticing combination of flavor, texture, and presentation has made this product a recognizable symbol of the Kumugino brand.
To facilitate this limited-time offer and encourage more customers to experience the delight of the Crunchy Curry Bread, participants simply need to purchase one for 330 yen (tax included) and present the LINE coupon at the point of sale.
Campaign Details
Here are the essential details of the '1 BUY 1 GET' campaign:
- - Campaign Name: Crunchy Curry Bread 5 Million Units Sold Celebration '1 BUY 1 GET'
- - Campaign Duration: July 1 - July 20, 2025
- - Participating Locations: All Kumugino outlets across Japan
- - Eligible Product: Crunchy Curry Bread (330 yen, tax included)
- - Offer: Buy one Crunchy Curry Bread and get another free
- - Conditions: Add the Kumugino official LINE account and show the coupon at checkout
- - Usage Limit: One voucher per customer
Customers interested in receiving promotional offers, new product updates, and other Kumugino news can register for the official LINE account
here.
An Award-Winning Product with a Unique Twist
The Crunchy Curry Bread was crafted by Kumugino's founder, Genki Hashimoto, who sought to create a product that would make a visual statement even before the first bite. The design process focused on developing a striking appearance, achieved by coating the surface of the bread with croutons through a revolutionary frying technique. Those specially made croutons are designed to retain their crunchy texture after deep frying, which maximizes flavor and enjoyment.
The result? A bread that’s visually stunning and delivers a delightful crunch. Each bite offers layers of taste, enhanced by the expertly spiced curry filling, which is packed with generous chunks of potatoes that enrich each mouthful with texture and flavor.
The Crunchy Curry Bread made its debut at Kumugino's first store in Taiki, Hokkaido, and quickly became a sensation. Within months, it achieved top sales, culminating in winning the prestigious ‘Curry Bread Grand Prix’ in 2020 and continuing to secure gold medals for four consecutive years due to its outstanding popularity and demand.
With over 122.3 tons of croutons used since the inception of the product, each bite tells a story of success, creativity, and culinary excellence.
Kumugino: More Than Just a Bakery
Founded from the Innovative Horie University (HIU) by renowned entrepreneur Takafumi Horie, Kumugino has established itself as a model for local revitalization. Since opening its first location in April 2020, it has successfully expanded to 124 outlets nationwide, reflecting its growing influence and commitment to enhancing communities through the joy of bread. Furthermore, with plans for international expansion set for 2024, Kumugino is poised to bring the joy of crunchy curry bread to new markets.
As the brand approaches its fifth anniversary, Kumugino remains steadfast in its mission to revitalize local economies and foster community spirit through delightful culinary innovation.
For more information, visit
Kumugino's website or contact them at info@komugino.jp.