#Japan #Tokyo #C&R Company #AIDMA Model #AISSAS Model

Enhance Your Marketing with Proven Frameworks

Are you looking to boost your marketing strategies and convert potential customers into loyal ones? Join us for an engaging free online seminar titled "Enhancing Marketing and Creative Thinking Framework Series Vol.4: Effective Customer Acquisition and Sales Using AIDMA/AISSAS Models and Sales Funnels" hosted by CREEK & RIVER Co., Ltd. (C&R) on August 22, 2025. This seminar targets creators and marketing professionals eager to improve their marketing approach through practical frameworks.

What to Expect in This Seminar

In this fourth session of our six-part seminar series, we will delve into the essential tools and frameworks that can transform your marketing efforts. The focus will be on how to understand the customer's purchasing process through the AIDMA/AISSAS models and visualize marketing processes using the sales funnel. These frameworks are critical for fostering customer relationships, guiding them through stages of awareness, interest, desire, and action (AIDA), leading to repeat purchases.

During the seminar, participants will gain insights into:

• - How to cultivate customer interest and lead them to make purchases.
• - The design of suitable content and initiatives for each stage of the customer journey.
• - Methods for optimizing the overall funnel to enhance sales performance, illustrated with real-world case studies.

This session is perfect for anyone who might be grappling with marketing challenges, particularly in a rapidly changing market landscape. You'll leave equipped with actionable strategies that can be applied directly to your business.

About the Speaker

The seminar will feature Hiroyuki Ootake, a certified management consultant and expert in business succession and marketing strategies. Ootake-san has extensive experience in developing and implementing targeted sales systems for small businesses and is dedicated to supporting their growth.

Facilitator's Profile:

• - Former project manager for nationwide expansion of marketing systems.
• - Owner of OOTAKE Consulting Office since April 2017.
• - Served in various roles over almost two decades in the IT and business planning sectors.

Who Should Attend?

This seminar is highly recommended for:

• - Creatives and marketers looking to enhance their marketing strategy.
• - Those seeking practical frameworks that can swiftly translate into real business application.
• - Individuals with limited resources striving to maximize their impact.
• - Beginners aiming to grasp the fundamentals of marketing.
• - Professionals aspiring to advance their careers in marketing.

Future Sessions

As part of the ongoing series, we are also excited to share the upcoming topics for Vol.5 and Vol.6:

• - Vol.5: Customer-Centric Strategies: Customer Journey Mapping and 4P Analysis (planned for September).
• - Vol.6: Creative Problem Solving: Mind Mapping and Cause-Effect Diagrams (planned for October).

Event Details

• - Date & Time: August 22, 2025, from 19:00 to 20:30 (JST).
• - Location: Online.
• - Cost: Free.
• - Capacity: 60 participants (register soon to secure your spot!).
• - Registration Deadline: August 22, 2025, 20:30.

For more information and registration, please visit CREEK & RIVER Event Page.

Conclusion

CREEK & RIVER has been a pioneer in supporting creators in enhancing their careers since 1990. We aim to foster an environment where creators can fully harness their potential. Join us to gain invaluable marketing expertise that will elevate your professional journey and contribute to your success!

For any inquiries, please contact the PEC section at CREEK & RIVER, via email: [email protected].