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Introducing Liquid I.V.® Energy Multiplier® Sugar-Free

In a market flooded with energy drinks that rely on artificial additives and can leave consumers feeling jittery and exhausted, Liquid I.V.® is setting a new standard. The company has just launched Energy Multiplier® Sugar-Free, a revolutionary product built upon a foundation of hydration and designed for the modern consumer.

A Groundbreaking Approach to Energy

Unlike traditional energy drinks that often create a surge followed by a crash, Energy Multiplier® prioritizes hydration first. This product utilizes the proprietary LIV HYDRASCIENCE™ technology unique to Liquid I.V.® which ensures hydration alongside energy. Touted by many as the #1 powdered hydration brand in the U.S., Liquid I.V.® understands that today’s consumers want more than just caffeine—they desire balanced, sustainable energy coupled with effective hydration.

Available in two lively flavors—Strawberry Kiwi and Blackberry Lemonade—each stick contains 100mg of natural caffeine alongside five essential vitamins and significantly more electrolytes than the leading sports drinks—all without artificial sweeteners or colors. This is only achievable through a careful blend of hydration science and clinically tested ingredients.

Understanding The Needs of Modern Consumers

Mike Keech, CEO of Liquid I.V.®, elaborated on the product launch, stating that “the energy category has been stuck in the past, built on artificial highs, harsh crashes, and a ‘more is more’ mentality.” A recent study conducted by Liquid I.V.® indicated that a staggering 92% of Americans are actively seeking ways to improve their hydration while avoiding the inevitable side effects tied to traditional energy products. This insight prompted the development of the Energy Multiplier® Sugar-Free, which was specifically created to tackle the anxious, irritable feelings associated with conventional energy drinks.

Along with integrating natural caffeine, the product includes a thoughtful 21:1 ratio of L-Theanine to further enhance focus and mood—two crucial factors for daily wellness. As Sai Chaluvadi, Chief RD Officer at Liquid I.V.®, mentions, “We formulated Energy Multiplier® Sugar-Free to address the unwanted side effects common in today’s energy products.” This user-centric approach ensures that consumers experience energy without the trade-offs typically tied to traditional options.

Environmental Considerations

Beyond its health benefits, Liquid I.V.® is committed to sustainability. The packaging for Energy Multiplier® Sugar-Free sticks uses 93% less material compared to traditional aluminum cans, making them an environmentally friendly option. This innovative packaging minimizes carbon emissions during shipping, demonstrating the brand’s dedication to bettering our planet as they provide healthier options for consumers.

Where to Find It

Energy Multiplier® Sugar-Free will be available online at Liquid-IV.com and major retailers across the U.S. starting August 31. With this launch, Liquid I.V.® aims to redefine the energy drink market by setting a new benchmark rooted in hydration and wellness.

About Liquid I.V.

Established and based in Los Angeles, California, Liquid I.V.® built its reputation as the foremost powdered hydration brand in America, focusing on functional hydration that surpasses conventional water. The brand, now part of Unilever since 2020, has donated over 76 million servings to individuals globally and has pledged to donate a total of 150 million servings by 2032. Their product lineup features a variety of offerings—each designed to turn ordinary water into extraordinary hydration.

Through innovation and a commitment to health and sustainability, Liquid I.V.® continues to carve out its place in both the hydration and energy sectors, demonstrating that a healthier world is within reach for all.