#Japan #Tokyo #Froebel-Kan #Mercat #Anpanman

Froebel-Kan's Online Transformations with Mercat

Froebel-Kan, a renowned publisher of children's books and a provider of educational products and services, has announced the complete overhaul of its online shop. The integration of Mercat, a cloud-based e-commerce platform, has not only modernized the shopping experience but also addressed prior functional deficiencies they faced with their existing site.

Initial Challenges and Goals

Previously operating the official online store named "Tsubame no Ouchi," Froebel-Kan encountered numerous challenges, primarily related to the platform's limited features. As a result, a revamping was essential to bolster their digital marketing efforts and enhance promotional activities aimed at raising sales. The need to unify the online catalog with the e-commerce functionality was deemed essential for improving customer convenience.

Mercat's platform facilitates the coexistence of e-commerce capabilities and online catalogs, thus unifying both shopping experiences under one roof. This advancement has notably replaced their previous PDF online catalog with an upgraded version, allowing for comprehensive searchability and query capabilities per product.

Implementing Customer Satisfaction Initiatives

To celebrate the launch of their revitalized online shop, Froebel-Kan has initiated a special campaign designed to drive sales. This campaign leverages the coupon features native to the Mercat platform, providing customers with attractive discounts and incentives. The flexibility of Mercat's coupon management system enables Froebel-Kan's operators to easily set and manage promotions, creating a vibrant environment for sales activities.

By employing Mercat's convenient coupon functions, Froebel-Kan aims to enhance customer interaction, broaden their customer base, and increase the repeat purchase rates of existing clients. This marketing strategy aligns with their commitment to deliver their renowned products and services to a larger audience.

A Legacy of Educational Excellence

Founded in 1907, Froebel-Kan has built a noteworthy legacy over a century in the children's publishing industry. They specialize in creating educational materials and products tailored for kindergartens, nursery schools, and recognized child care institutions. Their beloved series, including "Anpanman," continues to receive affection from children and parents alike.

Froebel-Kan passionately prioritizes developing products rooted in the importance of early childhood education, responding to the specific needs of educators with a variety of teaching materials and services. The online shop's diversification of offerings, including engaging picture books and educational toys, emphasizes their commitment to supporting children's healthy growth and development.

About Mercat

Mercat stands out as a next-gen cloud-based e-commerce platform founded on the robust "ecbeing" infrastructure, which leads the industry in domestic e-commerce site creation. The platform is known for its user-friendly mechanic that requires no coding knowledge, high security standards, and automatic updates that address the latest market trends. Mercat also delivers elite support from e-commerce experts, successfully solving clients' challenges and guiding their e-business towards success.

Conclusion

Froebel-Kan's integration of the Mercat platform marks a significant step forward in their digital strategy, enhancing user experience and promoting a more cohesive shopping journey. This transformation not only seeks to satisfy current customers but also aims to attract a newer audience eager to explore educational content and products designed with children's growth in mind.

For inquiries regarding Mercat, individuals may contact Ato J, the firm responsible for its deployment, at their designated customer service line.