#USA #Vilore Foods #La Costeña #Jumex #New York, San Antonio

Vilore Foods Celebrates Día de Muertos in Style

This October, Vilore Foods made a significant mark by organizing unforgettable Día de Muertos celebrations in both New York City and San Antonio. As a key player in the Hispanic food and beverage market, the company planned these vibrant experiences to pay homage to Mexican culture, flavors, and pride.

According to Edgar R. Vargas, the Growth and Brand Development Director at Vilore Foods, "Día de Muertos holds a special place in Hispanic culture and serves as a time to honor those who have come before us. From New York City to San Antonio, our objective was to share Hispanic traditions with a wider audience." These events were designed not only as festivities but also as opportunities to connect with the community in a meaningful way.

On October 20, Times Square in New York City transformed into a lively venue for a captivating Día de Muertos celebration spotlighting Vilore Foods’ signature brands, Jumex and La Costeña. The night kicked off with a grand parade of Catrinas, the iconic skeletal figures synonymous with the holiday, embellished with puppets and large-scale dancers. Thousands of people flocked to Times Square, engaging in the festivities, which included a complimentary Catrina makeup station allowing attendees to become colorful representations of the tradition.

Visitors also had the chance to sample Jumex’s limited-edition Día de Muertos drink, Latabotella, available in tantalizing flavors like mango, peach, guava, strawberry, and banana. These special edition cans have already hit the shelves at Walmart and local convenience stores. Further enriching the experience, La Costeña set up a digital altar right in the heart of Times Square, providing attendees with an interactive opportunity to honor and remember their lost loved ones. Both brands lit up the New York skyline with a digital billboard, amplifying the celebrations even more.

Building on the success of the New York event, La Costeña and Jumex later brought the festivities to San Antonio, where they sponsored Muertos Fest, one of the largest Día de Muertos festivals in Texas. From October 25 to 26, both brands hosted separate interactive experiences for festival-goers. La Costeña showcased a magnificent digital altar adorned with exquisite Día de Muertos art, allowing thousands of attendees to reflect and celebrate their deceased loved ones in a thoughtful space. Jumex invited guests to capture memories at a giant Catrina photobooth. Additionally, both brands offered product samples, introducing attendees to the authentic flavors that have defined La Costeña and Jumex as household staples across generations.

For more information about Vilore Foods and its brand portfolio, including La Costeña and Jumex, shine a light on their website at www.vilore.com.

About Vilore Foods®

Since its inception in 1982, Vilore Foods has been a trusted partner in the global food market, focusing on the importation, distribution, and brand development of culturally connected consumer products. Based in San Antonio, Texas, Vilore represents a diverse portfolio that includes cherished Hispanic brands such as La Costeña®, Jumex®, and Totis®. With over four decades of experience, they offer a robust national distribution network and strong retail partnerships while continually redefining the essence of bringing heritage brands to today’s modern and multicultural consumers on a large scale. Their commitment extends from navigating complex supply chains to providing secure storage and reliable delivery, ensuring that partners can streamline operations and grow their businesses effectively.

For further insights into Vilore Foods, explore their website at www.vilore.com.

About Jumex®

Established in 1961, Jumex has been sharing the authentic tastes of Mexico with the world through its wide range of juices, nectars, and beverages. Recognized by its iconic blue can and commitment to quality, Jumex masterfully blends tradition with innovation and uses the freshest ingredients to create drinks that unite generations and cultures. Operating from Mexico and present in over 40 countries, Jumex stands as more than just a beverage; it represents a rich heritage. Every sip reflects their dedication to excellence and their mission to bring a piece of Mexico to tables worldwide. With decades of experience and a strong presence in multicultural markets, Jumex continues to inspire joyful moments and connections time after time.

For more information about Jumex, visit www.jumex.com.

About La Costeña®

La Costeña is a well-known Mexican food brand that has a legacy tracing back to 1923. Founded by Don Vicente López Resines, it began as a small grocery store famous for its pickled serrano and long peppers. As popularity grew, the operation expanded from its original location in Mexico City to a larger facility in Ecatepec, which remains its main production site today. Over the years, La Costeña has made significant advancements, being one of the early adopters of lead-free, electrostatically sealed containers to enhance product safety and environmental responsibility. The brand also introduced the convenient “easy-open” system and embraced modern packaging technologies, including aseptic cardboard cartons and automated distribution centers, earning several industry awards for its commitment to quality.

For more details about La Costeña, visit www.lacostena.com.