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FINN Partners Launches AIristotle™

On September 25, 2025, FINN Partners introduced a groundbreaking AI platform named AIristotle™, crafted to bridge a crucial gap in communication strategies and to enable communication teams to thrive in a digital landscape dominated by algorithms. This innovative tool serves as a solution to better understand and align with the digital algorithms that filter information in today’s online ecosystem.

Understanding the Impact of Algorithms

In the modern media world, algorithms act as gatekeepers, determining the visibility and engagement of content. Dan Pooley, Managing Partner at FINN Partners, emphasized the necessity of acknowledging these technologies: "Algorithms are a critical component for any communications. They are the technological gatekeepers responsible for visibility of social brand content and, by extension, much of the earned media engagement as well." With AIristotle™, teams have a powerful ally in formulating effective communications that resonate with target audiences while simultaneously counteracting the spread of misinformation.

Enhanced Communication with AIristotle™

The AIristotle platform enhances communication strategies by analyzing large language models (LLMs) and integrating audience data from various sources. This analytical capability equips teams with storytelling insights and narrative structures that are more likely to engage audiences. AIristotle provides crucial strategic guidance, enabling communication teams to tailor their messaging for maximum impact.

When harnessing the strengths of AIristotle, FINN's Media Forensics team analyzes patterns within online conversations and traditional media coverage, gaining insights into how audiences perceive and respond to different types of content. This analysis combines technological prowess with a deep understanding of human behavior, ensuring communication strategies are both data-driven and empathetic.

The Need for a New Approach

David Krejci, Partner and head of Media Forensics at FINN, articulated a common oversight in communications strategies, stating, "Audience targeting has continued to get more advanced, but it's a missed opportunity to not include the algorithms in our targeting strategies." AIristotle addresses this gap by aligning content with algorithmic preferences, therefore enhancing the success rate of campaigns while also providing a buffer against harmful narratives.

Additionally, the platform facilitates proactive communication management. By leveraging the intelligence gathered through AIristotle, teams can craft messages that not only amplify desired content but also inhibit the ubiquity of misinformation.

A Foundation for Strategic Communications

AIristotle is set to revolutionize the manner in which organizations approach their communications needs. Whether clients are adopting a proactive marketing strategy or navigating crisis situations, the AI platform offers invaluable support and guidance. This innovative tool is being integrated into FINN Partners’ suite of strategic communications and marketing services, empowering clients to achieve superior results by understanding the digital landscapes they operate within.

Furthermore, AIristotle is not the sole innovation unveiled by FINN. The firm previously launched the Canary for Crisis platform, providing AI-driven simulations for crisis response training, and the C3 app, which centralizes effective crisis communication resources for corporate teams.

Global Rollout and Future Prospects

As a proprietary tool developed within the FINN Partners Media Forensics service, AIristotle has already seen success across numerous client engagements. A global rollout and comprehensive training for all FINN personnel is planned for October, ensuring that teams are equipped to harness this powerful tool.

About FINN Partners

Founded in 2011, FINN Partners has rapidly ascended to become one of the fastest-growing independent public relations agencies worldwide. With fees soaring from $24 million to almost $200 million over 14 years, the firm's commitment to innovation and collaborative partnership remains steadfast. Recognized for its exceptional growth and workplace culture, FINN blends creativity and cutting-edge technology to serve clients effectively across the globe.

In conclusion, AIristotle represents a significant leap forward for communications professionals, enabling them to navigate the complexities of the digital landscape with greater effectiveness and insight. By embracing algorithm-driven communication strategies, organizations can not only elevate their messaging but also foster trust and transparency in an era of information overload.