DICK'S Sporting Goods Collaborates with Caitlin Clark as First Brand Partner

DICK'S Sporting Goods Announces Partnership with Caitlin Clark

In a historic move for sports retail, DICK'S Sporting Goods, Inc. has entered into a multi-year partnership with renowned basketball player Caitlin Clark. This collaboration, announced on November 4, 2026, is particularly significant as it's the first time either DICK'S or Foot Locker has brought an athlete on board as a brand partner. The partnership aims to unite one of the most influential athletes with a leading sports retailer, allowing fans worldwide to connect with Clark's brand and her love for sports.

Caitlin Clark, who has made a name for herself not only in basketball but also across various sports, expressed her excitement about this collaboration. She reflected on her experiences growing up, stating, "DICK'S Sporting Goods was always a stop before the start of any sports season when I was growing up. Being the first-ever brand partner for both them and Foot Locker is a really special full-circle moment."

DICK'S and Foot Locker view this partnership as an opportunity to build on the existing energy surrounding basketball and sports culture. Ed Stack, Executive Chairman of DICK'S Sporting Goods, highlighted Caitlin's unique ability to inspire athletes across all sports. He noted that her passion transcends basketball, connecting with fans of football, soccer, golf, and more, making her a relatable figure for a diverse range of sports enthusiasts.

The collaboration will see DICK'S and Foot Locker engaging in national and global campaigns that feature Clark's signature footwear, apparel, and various product lines. This includes tailored promotional efforts and a community outreach program that aims to draw athletes closer to the game. Emily Silver, DICK'S Chief Marketing Officer, emphasized Caitlin's considerable impact on young athletes, asserting that she symbolizes the power of sports to boost confidence and change lives.

Brett O'Brien, Chief Marketing Officer at Foot Locker, echoed these sentiments, pointing out that Clark's influence extends well beyond her athletic achievements. He mentioned how Foot Locker has always been the go-to destination for all things basketball, helping to connect fans with the sport and the athletes that shape its culture. This partnership with Clark further exemplifies their commitment to fostering that connection.

DICK'S Sporting Goods, founded in 1948 and based in Pittsburgh, has emerged as a preeminent retailer in the sports landscape. In addition to selling sporting goods, the brand creates exciting retail experiences through its various banners, including Golf Galaxy and DICK’S House of Sport. The company has a strong belief in the transformative power of sports, demonstrated through significant financial contributions to youth sports programs via its Sports Matter initiative.

As Clark steps into this partnership, the collaboration opens doors for fresh perspectives in sports retail, particularly as both brands leverage her star power to inspire the next generation of athletes. With numerous plans in place for community programming and fan activation, DICK'S and Foot Locker are poised to create meaningful connections through this groundbreaking partnership with Caitlin Clark. The sporting world eagerly anticipates the innovations and initiatives that will emerge from this collaboration, showcasing the ever-evolving relationship between sports, culture, and commerce.