Limited Time Offer: Enjoy the New Negi Shio Gyutan Pepper Rice at Pepper Lunch!

A Delicious Introduction to Negi Shio Gyutan Pepper Rice

This summer, Pepper Lunch, managed by the innovative Hot Palette Corporation, is excited to unveil its limited-time dish, Negi Shio Gyutan Pepper Rice, available from July 9 to September 2, 2025. This delectable meal not only makes a classic favorite, gyutan (beef tongue), more accessible and affordable but also provides a perfect option for everyone enjoying their lunch or dinner.

At a tempting price of 990 yen (including tax) for regular rice and 1,290 yen for an enhanced 1.5 serving, this dish aims to cater to a wide audience, from students to seniors. The careful pricing strategy ensures that more people can indulge in this mouth-watering dish without breaking the bank.

The star of the show is the beautifully grilled gyutan, which is harmoniously combined with a unique negi shio sauce. This sauce, balancing the flavors of garlic and salt, infuses the beef with a delectable taste. The preparation method ensures that the gyutan is not just grilled but intertwined with the sauce for an exceptional flavor experience from the very first bite.

The dish also comes garnished with fresh lemon and tangy yuzu pepper, introducing a refreshing twist throughout the meal. This way, diners can enjoy the thrilling shift in flavors, making each mouthful an exciting adventure until the very end.

As a perfect fusion of freshness and heartiness, the Negi Shio Gyutan Pepper Rice is ideal for lunches and evening meals alike, offering a satisfying treat at any time of the day. The sizzling hot plate, characteristic of Pepper Lunch's cooking style, ensures that each serving arrives fresh and steaming, ready to energize you during the hot summer months.

Product Overview

- Dish Name: Negi Shio Gyutan Pepper Rice
- Regular Rice Price: 900 yen (tax 990 yen)
- Large Rice Price: 982 yen (tax 1,080 yen)
- 1.5 Serving (Regular Rice): 1,173 yen (tax 1,290 yen)
- 1.5 Serving (Large Rice): 1,255 yen (tax 1,380 yen)

Prices may vary at certain locations. This product is not available for takeout or delivery.

Availability and Limitations

Sales Period: July 9, 2025 - September 2, 2025
Sales may end sooner if the product is sold out. Additionally, it will be temporarily unavailable from August 6 to August 17.
Participating Locations: All Pepper Lunch, Pepper Lunch Diner, Pepper Lunch PLUS, and Kuniz outlets, excluding Tokyo Racecourse, Huis Ten Bosch, and Shimizu PA locations.

About Pepper Lunch

This year marks the 31st anniversary of Pepper Lunch, a restaurant uniquely positioned to engage all five senses through its culinary offerings. The experience begins with the fragrant steam and vivid sounds of sizzling meat on a hot plate, delivering both sensory delight and satisfaction as customers cook to their preferred level of doneness. The joy of mixing savory ingredients to personal liking adds a thrilling dining experience that extends to each hot, flavorful bite.

At Pepper Lunch, you can relish sizzling dishes like steak, hamburger, and, of course, Pepper Rice on a piping hot steel plate, ensuring every bite is enjoyed fresh from the grill.

For more information, check out our official website, Twitter, Facebook, and Instagram.

About Hot Palette

Founded in 2020, Hot Palette aims to bring smiles to the world through food experiences that are essential to life. The company promotes its culinary offerings, branded as fast power food, not only to satisfy hunger but also to energize and fuel activities quickly. Emphasizing innovation and fearlessness in exploring new possibilities in the food business, Hot Palette operates across restaurant, franchise, and ingredient distribution segments.