#United States #New York #Advertising #Ogury #Nicolas Bidon

Ogury Welcomes Nicolas Bidon as New CEO

In a significant move for the advertising technology sector, Ogury has appointed Nicolas Bidon as its new Chief Executive Officer, effective December 1, 2025. As the global leader in persona-based advertising, Ogury is poised for a transformative new phase under Bidon's leadership. With over 20 years of international experience in the advertising technology field, Bidon is set to steer Ogury into its next chapter, focusing on innovation and strategic growth across its operations worldwide.

Bidon brings a wealth of experience from his previous role as Global CEO of GroupM Nexus, a network that comprises over 11,000 experts within the digital landscape. His journey with WPP began in 2012 when he took on the role of Managing Director at Xaxis UK, subsequently becoming Global CEO of plista and later Xaxis itself. During his tenure at Xaxis, Bidon was instrumental in transforming the company into an outcome-focused media entity powered by advanced AI technology, enabling substantial growth across 47 markets.

Prior to his successful career at WPP, Bidon held notable positions at leading tech firms, including Yahoo and several high-impact software startups like Microstrategy and Watchfire, which was eventually acquired by IBM. His formidable track record of promoting innovation and operational excellence positions him perfectly to lead Ogury.

In a statement regarding his appointment, Bidon emphasized the current vital juncture for the advertising ecosystem, stating, "With major disruptions everywhere you look, the advertising ecosystem stands at a crossroads and is poised for reinvention. Ogury's unique blend of data, powerful technology, and innovative culture position it perfectly to turn this complexity into a competitive advantage for its clients." He expressed gratitude for the opportunity to collaborate with the talented team at Ogury and the firm's co-founder and Chairman, Jean Canzoneri, alongside the Board of Directors.

Jean Canzoneri expressed confidence in Bidon's capabilities, stating, "Nicolas's extensive global experience and proven ability to expand fast-growing adtech companies make him the ideal leader to further elevate Ogury's impact across the industry." As CEO, Bidon will oversee Ogury's global strategy, growth initiatives, business development, and operational leadership across regions including the Americas, EMEA, and APAC from his base in London.

Ogury's recent innovations include the launch of Ogury One, a unified advertising platform designed to integrate audience insights with media planning and omnichannel activation. This groundbreaking initiative leverages AI-powered integrations to help advertisers seamlessly translate their audience data into actionable personas, enabling targeted campaigns across various digital platforms including in-app, web, mobile, and connected TV environments. This launch signifies a milestone in Ogury's commitment to delivering precise and performance-driven solutions at scale.

Founded in 2014, Ogury has established itself as a premier adtech firm, operating in 18 countries with a robust team of over 500 professionals. Through its steadfast commitment to advancing the landscape of digital advertising, Ogury continues to enhance its offerings, positioning clients to navigate the complexities of consumer behavior with actionable intelligence and integrated strategies.

As Nicolas Bidon steps into the role of CEO, the industry keenly watches how his leadership will influence the trajectory of Ogury and its impact on the advertising technology sector as a whole.