#Japan #Tokyo #Intimate Care #IROHA #Kiko Mizuhara

Limited Edition IROHA Intimate Wash Featuring Yomogi Blend

In an exciting collaboration, TENGA Co., Ltd. has announced the launch of a limited edition of its popular IROHA Intimate Wash. Scheduled to hit the shelves on May 20, this unique product features a scent meticulously crafted by renowned Japanese model and actress, Kiko Mizuhara. The product embodies a traditional Japanese aroma, blending the essence of yomogi (Japanese mugwort) with fragrant yuzu citrus.

Product Overview

The IROHA INTIMATE WASH (FOAM TYPE) has grown significantly in popularity, surpassing 1.68 million units sold from March 2020 to February 2025. With this latest variant, consumers can enjoy a peaceful cleansing experience enriched by the refreshing and nostalgic scent of yomogi and yuzu essential oils. This product aims to normalize intimate care and make it accessible for everyone.

Available initially online through the official IROHA store, LOFT, @cosme Tokyo, as well as TENGA LAND and TENGA STORE TOKYO, it will later roll out to various variety stores nationwide starting June 9.

Key Benefits

The intimate wash foam is not just about fragrance; it combines a formulation with notable skin-friendly attributes:

• - It is weakly acidic, ensuring that it is gentle on the skin.
• - The wash contains five specialized ingredients that help combat skin dullness, such as niacinamide and glutathione.
• - It also features a rich blend of ten moisturizing elements, safeguarding your skin from dryness and irritation.

This thoughtful combination offers a soft and moisturizing cleanse, leaving the skin feeling refreshed and smooth.

The Inspiration Behind the Scent

Kiko Mizuhara enthusiastically shares her thoughts on the distinctive yomogi blend, describing it as “a unique scent that evokes nostalgia.” She recalls how it reminds her of sweets she would beg her mother for at train station shops during her childhood. Mizuhara’s aim is to create a fragrance that resonates personally and fosters a sense of comfort and familiarity, transforming daily routine into an enjoyable ritual.

Special Content Released

To celebrate the launch, a special content feature has been made available, giving consumers an insight into the development meetings leading up to this fragrance's creation. This behind-the-scenes video is perfect for fans who wish to understand the thought process and creativity that went into the launch of this unique intimate wash.

• - Read more about the project here
• - Watch the development video on YouTube here

With prices starting at 1,650 yen (tax included) for a 150mL bottle, this foam wash represents an ideal blend of tradition and modern skin care. By combining natural ingredients with innovative care, IROHA continues to set new standards in the realm of intimate hygiene. Don’t miss out on this limited edition that promises to enchant your senses!

Conclusion

The introduction of the limited-edition IROHA INTIMATE WASH with Kiko Mizuhara’s specially crafted scent is not just a product launch; it's a movement towards embracing intimate care as a celebration of self-love and sensitivity. Enjoy this unique experience and let it become a delightful part of your personal care routine.