Exciting Collaboration: Afternoon Tea Fair Debuts with 28 Unique Products

FamilyMart, based in Minato-ku, Tokyo, is gearing up for a remarkable celebration as it approaches its 45th anniversary in September 2026. To mark this milestone, the convenience store giant continues its innovative approach under the banner of "the best challenges," striving to enhance customer experiences and quality.

Beginning on June 16, 2026, FamilyMart will launch the Afternoon Tea Fair, featuring a whopping 28 new products developed in collaboration with the renowned tea brand Afternoon Tea, operated by Ivy Company. This marks the largest collaboration yet between the two brands, which have been partnering since 2019. Initially focused on pastries, their collaboration broadened over the years to include a variety of tea-based products, with bottled drinks from Afternoon Tea becoming iconic, selling over 400 million units by April 2026.

A Grand Showcase of Tea

This year's fair introduces not only delightful desserts and baked goods but also the brand's first alcoholic beverage, the Chardonnay Tea Sour. Twelve new and exciting products, including choux cream and amber sugar, complement the lineup, allowing customers to fully savor the aroma and flavor of tea in various forms.

Among the exclusive offerings are exquisite desserts like the "Melting Milk Tea Pudding" made with Earl Grey and topped with whipped cream from Hokkaido. Customers can also enjoy the aromatic "Earl Grey Cream Puff"—crafted for a delightful retreat into tea time pleasures. Each product boasts unique flavors that reflect the essence of the beloved tea.

Celebrate with Frappe Day

Additionally, June 17 has been designated as "FamilyMart Frappe Day," registering to honor the beloved Royal Milk Tea Frappe, which has claimed the top sales position for three consecutive years. This refreshing beverage has seen cumulative sales exceed 20 million cups, thanks to its rich tea flavor combined with cookie crumble for an indulgent treat. This year, the drink will be even more aromatic, with updates implemented in March 2026.

Indulge in this wonderful event by enjoying the Royal Milk Tea Frappe on June 17, immersing yourself in an elegant afternoon tea experience—perfect for tea lovers.

Afternoon Tea's Insight

The fair features 28 products ranging from sweets and baked goods to beverages utilizing various types of tea such as Earl Grey, Ceylon, Assam, and flavored teas. Customers are encouraged to explore the diverse tastes of each tea variety, especially Earl Grey, which will be featured in 12 distinct creations, including crispy sandwiches and canelé.

Here’s a sneak peek into some of the enchanting desserts:

- Melt-in-your-Mouth Milk Tea Pudding - ¥238 (including tax)

A delightful pudding made with Earl Grey tea, topped with Hokkaido cream.

- Earl Grey Cream Puff - ¥248 (including tax)

A luxurious choux filled with double cream, offering a rich tea experience.

- Earl Grey Crispy Tea Sandwich - ¥298 (including tax)

Each bite bursts with the rich aroma of tea.

- Earl Grey Tea Canelé - ¥275 (including tax)

A uniquely flavored treat that elevates the classic canelé with Earl Grey infusions.

Baked goods include a range of Earl Grey flavored treats: cakes, financiers, and even donuts, each capturing the essence of gourmet tea.

For those who love iced beverages, the fair offers a refreshing take with new arrivals including an enticing combination of orange and Earl Grey milk tea ice cream and an apple-flavored tea soda, perfect for satisfying thirst in the warm weather.

The afternoon tea experience is set to blossom more than ever, as FamilyMart continues to redefine convenience store offerings while maintaining a close relationship with its customers. The team's goal is to be an essential part of their daily lives with delightful experiences.

As the excitement builds for the Afternoon Tea Fair, mark your calendars and prepare to indulge in the lavish world of tea-inspired treats at FamilyMart, where tea lovers' dreams come true!