Soapy Joe's Car Wash Strengthens Its Network with Mira Mesa Auto Spa Acquisition
Soapy Joe's Car Wash, a cherished family-owned business in San Diego, has made headlines with the acquisition of Mira Mesa Auto Spa, marking another major milestone in its expansion journey. Scheduled to finalize on September 3, 2025, this acquisition positions Soapy Joe's as the largest car wash network in San Diego County, further solidifying its reputation as a leader in the industry.
Founded with a commitment to provide affordable and convenient car care, Soapy Joe's has redefined the car wash experience through its innovative unlimited wash membership model. This model has gained traction nationwide, demonstrating Soapy Joe's capabilities at the forefront of car wash services. With Mira Mesa Auto Spa under its wing, Soapy Joe's aims to enhance service offerings and make car care even more accessible for the residents of San Diego.
Matt Edstrom, Chief Marketing Officer of Soapy Joe's Car Wash, expressed his enthusiasm about the acquisition: "Soapy Joe's has always stood for convenience, quality, fun, and community. The acquisition of Mira Mesa Auto Spa demonstrates our commitment to serving every corner of San Diego with the strongest network benefits, easy access, and the best value in car care." With a bright outlook, Soapy Joe's has plans to continue its aggressive expansion strategy, with more locations already in the pipeline.
The growth trajectory doesn't stop at Mira Mesa. Soapy Joe's is looking forward to the grand reopening of its San Marcos location in October 2025, alongside new openings slated for Mission Gorge Santee, University Avenue, San Ysidro West, and Poway, with aspirations of operating over 30 locations by mid-2026.
Customers of Soapy Joe's can look forward to the perks of being a part of the Unlimited Wash Club, which includes unlimited washes at 25 locations, free access to air fresheners, vacuums, and towels with every wash, fast-pass entries for added convenience, and premium wash upgrades featuring Magic Graphene™ technology. Additionally, the eco-conscious practices employed by Soapy Joe's, highlighted by their Water Savers® certification, underscore the company’s commitment to sustainability.
Soapy Joe's has earned the title of "Best Car Wash in San Diego" for four consecutive years, a testament to its dedication to local causes. The brand proudly offers contributions exceeding $2 million to veterans, educational institutions, healthcare workers, and other community initiatives. Its affiliation with the San Diego Padres further solidifies Soapy Joe's investment in enhancing its local impact.
As the company forges ahead, it remains dedicated to embedding itself into the San Diego community, striving to meet the needs of its customers while maintaining a playful, upbeat brand personality. Whether it’s providing top-tier car washes or engaging in community service, Soapy Joe's continues to make a lasting impression across the region. This acquisition of Mira Mesa Auto Spa is just the latest chapter in a remarkable success story that emphasizes growth, convenience, and community at its core.
Founded with a commitment to provide affordable and convenient car care, Soapy Joe's has redefined the car wash experience through its innovative unlimited wash membership model. This model has gained traction nationwide, demonstrating Soapy Joe's capabilities at the forefront of car wash services. With Mira Mesa Auto Spa under its wing, Soapy Joe's aims to enhance service offerings and make car care even more accessible for the residents of San Diego.
Matt Edstrom, Chief Marketing Officer of Soapy Joe's Car Wash, expressed his enthusiasm about the acquisition: "Soapy Joe's has always stood for convenience, quality, fun, and community. The acquisition of Mira Mesa Auto Spa demonstrates our commitment to serving every corner of San Diego with the strongest network benefits, easy access, and the best value in car care." With a bright outlook, Soapy Joe's has plans to continue its aggressive expansion strategy, with more locations already in the pipeline.
The growth trajectory doesn't stop at Mira Mesa. Soapy Joe's is looking forward to the grand reopening of its San Marcos location in October 2025, alongside new openings slated for Mission Gorge Santee, University Avenue, San Ysidro West, and Poway, with aspirations of operating over 30 locations by mid-2026.
Customers of Soapy Joe's can look forward to the perks of being a part of the Unlimited Wash Club, which includes unlimited washes at 25 locations, free access to air fresheners, vacuums, and towels with every wash, fast-pass entries for added convenience, and premium wash upgrades featuring Magic Graphene™ technology. Additionally, the eco-conscious practices employed by Soapy Joe's, highlighted by their Water Savers® certification, underscore the company’s commitment to sustainability.
Soapy Joe's has earned the title of "Best Car Wash in San Diego" for four consecutive years, a testament to its dedication to local causes. The brand proudly offers contributions exceeding $2 million to veterans, educational institutions, healthcare workers, and other community initiatives. Its affiliation with the San Diego Padres further solidifies Soapy Joe's investment in enhancing its local impact.
As the company forges ahead, it remains dedicated to embedding itself into the San Diego community, striving to meet the needs of its customers while maintaining a playful, upbeat brand personality. Whether it’s providing top-tier car washes or engaging in community service, Soapy Joe's continues to make a lasting impression across the region. This acquisition of Mira Mesa Auto Spa is just the latest chapter in a remarkable success story that emphasizes growth, convenience, and community at its core.
Topics Consumer Products & Retail）
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