Lavazza Unveils New Training Center in Dallas to Enhance Coffee Culture Across North America

Lavazza Expands North American Presence with New Training Facility in Dallas

Lavazza, the renowned Italian coffee brand with a rich history spanning over 130 years, proudly announces the grand opening of its latest state-of-the-art Training Center in Dallas, Texas. This facility represents a significant addition to Lavazza's extensive network of coffee training centers globally, marking its commitment to growing coffee culture across North America.

Located in a vibrant city known for its culinary innovation, the Dallas Training Center is the most advanced of its kind, featuring top-tier espresso machines and cutting-edge brewing equipment. This facility will serve various stakeholders in the coffee industry, including professionals, partners, baristas, and coffee lovers throughout the Southwestern United States. The training center aims to foster knowledge sharing through hands-on training, certifications, menu development, and in-depth workshops focusing on emerging coffee trends.

Daniele Foti, Vice President of Marketing at Lavazza North America, expresses enthusiasm about the new center, stating, "As one of the fastest-growing hospitality and culinary markets in the country, Dallas represents a tremendous opportunity for Lavazza. Our investment in this new Training Center demonstrates our commitment to the region and to the partners who bring the Lavazza experience to life every day. Dallas is a city of innovation and high standards, and we are excited to deepen our roots here."

Continuing Lavazza's mission to elevate coffee culture globally, the Dallas Training Center adds to a prestigious network of coffee training facilities. With seven locations in Italy and many others worldwide, Lavazza's program is recognized as the largest coffee training network globally. The Dallas center will facilitate a multitude of SCA-certified pathways and creative programming tailored to local market needs and international coffee trends.

Hossam Ashraf, President of Lavazza North America, shares the company's zeal for supporting the Dallas market: "Dallas has an incredible energy and an ever-evolving coffee scene. We are proud to support our partners with the resources, expertise, and tools needed to deliver exceptional coffee experiences. This Center is not only an investment in our business; it is an investment in the people, talent, and creativity that make this market so dynamic."

Lavazza has already forged significant partnerships with some of Dallas's most respected hospitality groups and culinary destinations, like Rosewood Mansion on Turtle Creek and Al Biernat's Steakhouse. The establishment of the training center will not only support but expand these relationships, allowing Lavazza to provide consistent training and collaboration and further enhancing the coffee offerings in the Dallas and Fort Worth area.

Earlier this year, Lavazza also started serving American Airlines, headquartered in nearby Fort Worth, thereby reinforcing its commitment to the North Texas market. With the new Training Center, Lavazza aims to provide even closer and more comprehensive support to its partners, helping them elevate their coffee programs.

Lavazza, founded in Turin in 1895, has grown into a leading coffee brand with significant global presence. The company boasts over €3.3 billion in revenue and a wide array of brands in its portfolio, including Lavazza, Carte Noire, and Kicking Horse. With operations in 140 markets and several manufacturing facilities across five countries, Lavazza continues to produce approximately 30 billion cups of coffee each year.

The company's ongoing dedication to quality coffee is reflected in its innovative practices, such as eco-friendly packaging and revolutionary brewing techniques. Lavazza champions sustainability, striving to balance competitiveness with social and environmental responsibility, ensuring that the essence of the brand remains in line with corporate values.

In conclusion, the opening of the Dallas Training Center exemplifies Lavazza's dedication to enhancing coffee culture and providing essential training resources for industry professionals. As the coffee landscape continues to evolve, Lavazza remains committed to pushing the boundaries of coffee excellence, making a meaningful impact in the regions it serves.

For more information about Lavazza and its commitment to coffee culture, visit lavazzausa.com.