#United States #Modesto #Spritz Society #GALLO #RTD Cocktails

GALLO Partners with Spritz Society for Nationwide Distribution

In a significant move poised to shake up the beverage market, GALLO has entered an exclusive agreement with Spritz Society, aiming to enhance the retail distribution of Spritz Society's eagerly anticipated ready-to-drink (RTD) cocktails. This partnership kicks off immediately in select states including South Carolina, Illinois, Texas, and Florida, building momentum towards a nationwide rollout planned for March 2025.

Expanding Beverage Horizons

Spritz Society, launched in August 2021 by a collective of popular media influencers such as Ben Soffer and Claudia Oshry, has gained a strong foothold with a loyal community of over 10 million fans. The brand's inception was a direct response to their followers, who expressed a desire for a refreshing and accessible beverage option. The result? A colorful range of wine-based cocktails that are as delightful as they are convenient.

Beth Orozco, Vice President of Marketing at GALLO, emphasized the mission behind the partnership: "We are on a mission to win new friends for wine by ensuring legal drinking age consumers have access to products that are versatile and approachable. Spritz Society's offerings are perfectly aligned with this goal." This collaborative spirit reflects both companies' commitment to innovation and community engagement, with Spritz Society’s cocktails being designed to stir excitement among drinking age consumers who favor crisp and sessionable cocktails.

Exciting Offerings Ahead

The distribution agreement encompasses several popular cocktails, set to make their way to more store shelves in the upcoming months. Here’s a peek into the current portfolio:

• - Pink Lemonade: Crafted alongside Lauryn Bosstick of The Skinny Confidential, this vibrant drink smoothly blends strawberry, rose, and lemon flavors, reminiscent of a classic strawberry lemonade but with an upbeat kick.
• - Peach: Launched in the summer of 2022, this flavor quickly blossomed into a fan favorite, showcasing juicy, vibrant notes that bring to mind a delightful peach bellini.
• - Lemon Iced Tea: A unique twist on a beloved classic, this collaboration with Craig Conover from BravoTV integrates bubbly elements with the refreshing taste of black tea and lemon.
• - Pickle: Drawing on trends of summer 2024, this distinctive cocktail uses Claussen® pickles to create the first-ever pickle-flavored spritz. Known as a viral sensation, it offers a refreshing take on a dirty pickle martini and will soon be available nationally.

All Spritz Society cocktails are relatively low in calories (120) and alcohol content (4.5% ABV), packaged in convenient 12 oz slim cans sold in four-packs with a retail price of approximately $12.49. Consumers can currently look for these refreshing offers in selected retailers, and as the partnership unfolds, they'll be available widely across major retail chains starting in March 2025.

The Path Ahead

Both companies are excited about the anticipated growth this partnership will bring. Ben Soffer, Founder and CEO of Spritz Society, expressed enthusiasm for working with GALLO, stating, "This partnership affirms our commitment to combining innovative marketing with GALLO’s proven distribution strategies." Furthermore, Jake Lewin, Co-Founder and President, alluded to the impressive legacy of GALLO within the RTD, spirits, and wine sectors, indicating that their collaborative efforts are already yielding positive results in core markets.

As both brands gear up for this monumental expansion, consumers eager to find Spritz Society cocktails in their local stores will be delighted to know that their wait is almost over. For a complete overview of product locations, visit Spritz Society's store locator.

In conclusion, with the combination of GALLO's long-standing expertise and Spritz Society's vibrant and appealing product line, this partnership signifies an exciting chapter for both brands, promising to deliver an unbeatable cocktail experience across the nation.