#Japan #Matsuya Foods #Imabari #Yakibuta

Introducing 'Imabari Yakibuta Tamagomeshi'

Matsuya Foods, headquartered in Musashino City, Tokyo, is set to launch an exciting local gourmet dish from Imabari City, Ehime Prefecture, called 'Imabari Yakibuta Tamagomeshi.' This delectable dish will be available nationwide from July 29, 2025, at 10 AM.

This dish features fragrant grilled pork alongside a perfectly soft-boiled egg, all drizzled with an original sweet and savory sauce. It's inspired by Imabari City's long-standing reputation as a popular rural destination and has won multiple rankings for the best countryside to live in. The creamy yolk of the egg adds a delightful richness that is sure to entice anyone's appetite.

For those who may not be familiar, 'Imabari Yakibuta Tamagomeshi' is a beloved local dish that has made a name for itself among food enthusiasts across Japan. The stunning presentation and impactful flavors make it a must-try item. Rice is topped with the grilled pork and the golden egg, then generously coated with the special sauce, creating an ideal blend of textures and tastes.

Previously, this dish was only available at select Matsuya branches, including the recently opened Matsuya Matsunoya in Imabari City in April. Now, for the first time, it will make its grand entrance to a nationwide audience.

The grilled pork, infused with the signature sauce, will leave you wanting more, and the crowning glory of this dish – the soft-boiled egg – is an exquisite experience in itself. When you break the runny yolk, the delightful creaminess will captivate your palate in a way that you'll always crave more.

Special Mobile Coupon Offer

From July 29, 2025, 10 AM until August 12, 2025, 10 AM, customers can enjoy a discount of 50 yen off the 'Imabari Yakibuta Tamagomeshi' when placing their orders using mobile coupons.

Here’s the pricing breakdown:

• - Imabari Yakibuta Tamagomeshi: ¥880
• - Imabari Spicy Yakibuta Tamagomeshi: ¥980

(Note: Take-out options are available, but an additional fee applies for miso soup.)
All prices are inclusive of tax.
Shareholder vouchers can be used for the menu above.

Release Date and Availability

• - Release Date: July 29, 2025, 10 AM
• - Stores Available: Available at all Matsuya locations (with some exceptions) nationwide.

Check Out Special Deals

• - Mobile Coupons: Don't miss out on fantastic coupon deals available through the Matsuya Foods official app. You can also pre-order using 'Matsubento net' for added advantages.
• - Cashless Payments: Matsuya is offering extensive cashless payment options that come with point rewards. Using these is simple and beneficial.
• - Campaigns: Discover local campaigns and stores that offer free rice refills on set meals and more through Matsuya's official site.
• - Follow Us: Stay updated by following the official Matsuya Foods account on X (formerly Twitter) @matsuya_foods for the latest news on newly launched menu items, ongoing campaigns, and other engaging content straight from Matsuya Foods.

Make sure to mark your calendars for this unique culinary experience coming straight from Imabari City to your local Matsuya. Don’t miss the chance to indulge in this exquisite comfort food that reflects the rich flavors and culture of Ehime Prefecture.