Leigh Herzog Appointed as Chief Operating Officer at Inception Fertility

Inception Fertility's New COO: Leigh Herzog

Inception Fertility™, recognized as North America's premier provider of comprehensive fertility products and services, has recently appointed Leigh Herzog as its new Chief Operating Officer (COO). Herzog's journey with Inception began in 2017, and she has steadily risen through the ranks, most recently holding the role of Executive Vice President of Operations. In her prior position, Herzog played a critical role in overseeing the company's financial performance and strategic initiatives across the Eastern division, significantly bolstering the growth of various clinics within the expansive clinical network, The Prelude Network®.

In accepting her new leadership role, Herzog succeeds Mark Kehoe, who helmed the COO position since 2018. Under his guidance, Inception evolved into a global leader in the fertility sector. "Mark has been a vital asset, steering us through crucial milestones and establishing a solid foundation for our future growth," remarked TJ Farnsworth, CEO and Founder of Inception Fertility. "Leigh has been equally impactful in driving our success and we are thrilled about the prospective advancements she will lead."

Herzog's transition into the COO role is positioned as a natural progression, maintaining Inception's steadfast commitment to enhancing the patient journey in reproductive healthcare. "It has been an honor to contribute to growth across the Inception family over the past seven years. I eagerly anticipate continuing to propel Inception's vision and mission as COO," Herzog stated regarding her new position.

Inception Fertility's overarching goal is to revolutionize family-building journeys, crafted with patient-centered approaches. The organization prides itself on its groundbreaking methodologies in reproductive medicine, ensuring unparalleled quality and outcome efficacy for patients. Herzog's leadership is expected to further improve these services, consolidating Inception’s commitment as a trailblazer in fertility solutions.

Among the many initiatives and offerings from Inception Fertility, The Prelude Network® stands out, being the most extensive network of fertility clinics across North America, dedicated to providing individualized care throughout the fertility process, from diagnostics to comprehensive treatment plans.

The Prelude Network encompasses over 90 locations nationwide, offering an array of vital services such as IVF, egg freezing, genetic testing, and fertility options for LGBTQ+ individuals, ensuring accessibility to state-of-the-art reproductive healthcare for all.

Inception is not only focused on clinical solutions but also on nurturing lifestyle wellness through brands such as MyEggBank®, the leading frozen donor egg bank in North America, and NutraBloom®, which specializes in preconception health products. Herzog's stewardship as COO will play a critical role in coordinating these diverse offerings into a cohesive service experience that is rooted in science and compassion.

The landscape of reproductive healthcare is rapidly advancing, and Inception Fertility stands at the forefront, led by visionary leaders like Herzog. As she embarks on this pivotal journey, the organization anticipates a bright future filled with innovative practices designed to exceed patient expectations and to foster a supportive environment in family planning endeavors. Through strategic leadership, Herzog is set to elevate Inception's ethos of care and excellence as it helps individuals and families navigate the path to parenthood.

For those seeking more information about Inception Fertility and the multitude of services offered, please visit inceptionfertility.com.