#USA #wildlife conservation #Hot Springs #Born Free USA #Snow Monkey

Snow Monkey™ Partners with Born Free USA

In an exciting collaboration aimed at championing wildlife conservation, Snow Monkey™ Sake Remix™ has announced its partnership with Born Free USA, a leading nonprofit organization focused on animal advocacy and wildlife preservation. This innovative RV brand, known for its unique sake-based ready-to-drink beverages, seeks to raise awareness and support for the Born Free USA Primate Sanctuary located in South Texas.

Embracing the Spirit of the Monkey

Inspired by the delightful Japanese macaques—symbolic of playful wisdom and guardians of sacred spaces—Snow Monkey aims to elevate the conversation around the need for wildlife protection. David Knight, CEO of Snow Monkey, expressed his enthusiasm about the partnership, remarking, "The macaques are the face of the Snow Monkey brand, and as we expand our reach across the U.S., aligning with an organization focused on the care of real monkeys is a natural fit for our mission."

Matt Bell, Founder and CEO of Origami Sake, the parent company of Snow Monkey, emphasized the shared values between the brand and Born Free USA, stating, "Their mission to protect wildlife resonates deeply with us; it reflects our commitment to sustainability and a harmonious relationship with nature."

A Sanctuary for Monkeys in Need

The Born Free USA Primate Sanctuary spans 175 acres and is a refuge for over 200 monkeys, including macaques, vervets, and baboons, many of whom have been rescued from harrowing conditions such as illegal pet trade, laboratories, and zoos. Angela Grimes, CEO of Born Free USA, underlined the plight of primates, explaining, "In natural habitats, most primates thrive socially in complex groups, but the cruel realities of the pet trade often isolate them in harsh conditions. Our sanctuary ensures morally responsible, lifetime care within natural environments."

Marketing Support and Community Engagement

Snow Monkey plans to incorporate its support for Born Free USA throughout its marketing initiatives. This includes social media engagement, digital advertising, PR campaigns, and consumer sampling opportunities. Additionally, the brand has committed to donating 1% of its annual profits to support the sanctuary’s vital work, providing customers with the opportunity to contribute directly via its website and events.

To further bolster this effort, Snow Monkey intends to utilize artificial intelligence creatively, shaping a digital narrative that brings the macaques to life while also fostering discussions on conservation. The brand is also working on a custom app that allows users to take selfies with animated snow monkeys—a playful way to bridge enjoyment and advocacy.

About Born Free USA and Snow Monkey™ Sake Remix™

Born Free USA is dedicated to ensuring that all wildlife is treated with compassion, allowing them to thrive according to their natural lifestyles. This organization opposes the exploitation of wild animals in captivity and is committed to preserving their natural habitats. The Primate Sanctuary stands as one of the largest in the country, providing a permanent home for monkeys in need.

As for Snow Monkey™ Sake Remix™, it has quickly become a pioneer in the ready-to-drink category, tapping into current trends for convenience and lower-alcohol options. Priced affordably, the brand offers unique fruit blends like Mandarin Grapefruit and Mango Guava, packaged in an easy-to-carry variety pack. The beverage is vegan, gluten-free, and has a 4.5% ABV, making it a suitable choice for health-conscious consumers.

In conclusion, the Snow Monkey and Born Free USA partnership represents a powerful union that marries innovative beverage production with a heartfelt commitment to animal welfare and environmental stewardship. This collaboration invites consumers to enjoy delicious, refreshing drinks while also contributing to a meaningful cause.