#USA #Charlotte #Bank of America #FIFA World Cup #BofA Fan Bands

Bank of America Unveils New Charms for BofA Fan Bands

Charlotte, N.C., June 29, 2026 – Bank of America has launched an exciting new collection of collectible charms for its popular BofA Fan Bands as excitement builds around the FIFA World Cup 2026. With more than 700,000 Fan Bands already distributed among fans across eleven U.S. host cities, this new offering is set to enhance the experience for soccer enthusiasts attending the tournament's knockout stages.

The BofA Fan Bands have quickly become essential accessories for soccer fans, reflecting their passion and support for their teams. These new charms are specifically themed to correspond with the tournament's critical phases, including the Round of 16, quarterfinals, semifinals, and final. Each charm is designed to showcase vibrant colors and motifs inspired by the cultures of the host cities, allowing fans to celebrate the global nature of the event.

Starting July 6, the new charms will be available at the FIFA Fan Festivals and BofA Fan Experience locations across the host cities, including a special event at the Rockefeller Center’s Fan Village in New York/New Jersey. Fans will be able to personalize their BofA Fan Bands with these unique pieces that capture the energy and spirit of the places hosting the tournament.

David Tyrie, Head of Marketing for Bank of America, expressed his enthusiasm: "The excitement surrounding BofA Fan Bands has been incredible. Our goal has always been to provide fans a new way to engage with the tournament and honor the teams and cities they love. The creativity behind the designs is palpable, and these charms take that inspiration to a new level as the competition intensifies."

A Personalized Experience for Every Fan

The demand for BofA Fan Bands has been unprecedented, prompting Bank of America to introduce a new reservation system. This initiative ensures that all fans have the best experience possible at the BofA Fan Fest locations. Fans can now book a specific time slot to create their personalized BofA Fan Band. Upon arrival, they will receive a wristband indicating their designated time for customization, giving them more freedom to enjoy the festivities.

Where to Obtain BofA Fan Bands

Fans looking to get their hands on the BofA Fan Bands can find them at all FIFA World Cup stadiums on match days, at FIFA Fan Festivals, and during the BofA Mobile Tour stops. Additionally, in the lead-up to the finals, Bank of America will host the BofA Fan Band Experience at the Fan Village in Rockefeller Center from July 6 until the final match on July 19. This event will be free to the public and will include live screenings of the matches, a vibrant atmosphere, and opportunities to create unique BofA Fan Bands.

FAQ: BofA Fan Bands Explained

1. What are BofA Fan Bands?
BofA Fan Bands are collectible wristbands available in red, blue, and black featuring over 140 customizable charms inspired by the FIFA World Cup 2026, iconic landmarks, and national team colors. Bank of America aims to distribute over ten million charms and two million bands through the event.

2. How many Fan Bands have been distributed?
More than 700,000 BofA Fan Bands have been distributed since their launch on June 11.

3. What do the new charm designs look like?
The charms feature colors that align with the host cities, representing various tournament phases and local culture.

4. How can fans obtain new charms?
The new charms will be available at host city fan experiences, FIFA Fan Festivals, and locations of the BofA Mobile Tour.

5. How does the new reservation system work?
Fans can visit a BofA Fan Band station to receive a wristband that reserves a specific timeslot, allowing them to explore the festival before returning to customize their band.

6. Is entry to the Rockefeller Center Fan Village free?
Yes, the entry is free and open to the public, offering live match broadcasts, events, and personalized BofA Fan Band creation opportunities.

Bank of America has renewed its commitment to sports engagement beyond soccer by partnering with several iconic sports brands to foster a lasting impact in the communities they serve. In blending financial services and community connection, it leverages the unifying power of sports to create memorable experiences for its clients. With such initiatives, Bank of America continues to establish itself as a leader not only in finance but also in community involvement and sports enthusiasm.

For the latest details and updates regarding the BofA Fan Bands, visit the Bank of America press room.