Wishpond Technologies Reports Strong Growth and Strategic Shift in Q2 2025 Financial Results

Wishpond Technologies Reports Strong Q2 2025 Financial Results

On August 26, 2025, Wishpond Technologies Ltd., a Vancouver-based provider of AI-driven marketing solutions, published its interim consolidated financial statements for the second quarter (Q2 2025). The Company, also known under the ticker symbols TSXV: WISH and OTCQX: WPNDF, showcased impressive advancements driven primarily by its fastest-growing product, the SalesCloser AI platform. This innovative tool acts as a virtual AI sales agent designed to conduct sales calls and product demonstrations with remarkable efficiency and minimal human interaction.

Ali Tajskandar, the Founder and CEO of Wishpond, expressed optimism regarding the company's transformation towards becoming an AI-focused entity. The SalesCloser platform, having surpassed $1 million in Annual Recurring Revenue (ARR) in May 2025, has seen growth accelerate to approximately $1.55 million across 225 customers by August of the same year, marking a five-fold increase in ARR since December 2024. With gross margins around 85%, the surge in SalesCloser's adoption reflects a strong market demand for AI sales automation solutions.

In Q2 2025, Wishpond reported a quarterly revenue of $3,710,437—a significant decrease from the $5,828,709 recorded in Q2 2024. This decline is attributed to a strategic pivot from lower-margin digital marketing services for small and medium enterprises to a cutting-edge AI-enabled marketing and sales platform. As the company refines its focus, it has also reduced its sales team significantly and shifted its sales processes towards AI-based solutions like SalesCloser AI, which aims to capture a greater share of the larger market for sales technology.

Despite lower revenues, Wishpond's gross profit dipped to $2,527,282, compared to $3,942,748 in the previous year. The gross margin remained steady at 68%, signaling the company's potential for profitability as it optimizes costs and scales its AI solutions. However, the company recorded a negative Adjusted EBITDA of $228,116, down from a positive figure of $541,610 in Q2 2024—largely a result of the ongoing transition within the company's strategy.

In his commentary, Tajskandar emphasized Wishpond's commitment to bolstering its AI capabilities and highlighted the successful deployment of over 5,600 virtual sales agents through the SalesCloser platform. This achievement underscores the rapid adoption and scalability of the AI solution. Furthermore, he noted significant initiatives underway, including the integration of SalesCloser into Wishpond's internal operations to enhance sales capacity and efficiency.

In terms of financial management, Adrian Lim, the Chief Financial Officer, pointed out challenges during Q2 due to a non-recurring expense of $203,591 linked to transitioning payment processing methods. Nevertheless, he noted that these changes are expected to deliver ongoing savings in the long term. With renewed access to the company's credit facility and a disciplined approach to expenses, Lim is confident that Wishpond is on a path toward positive cash flows and stability in the second half of 2025.

Looking ahead, Wishpond is focused on key objectives for 2025, aiming to accelerate organic growth while increasing Monthly Recurring Revenue (MRR) through enhanced utilization of the SalesCloser platform. Management intends to optimize internal sales operations to enhance the overall revenue and margin structure, thereby driving long-term value for stakeholders.

As part of ongoing innovation efforts, the company has filed a non-provisional utility patent for a technology that allows AI agents to undergo self-testing prior to client engagement. This patent is seen as integral in bolstering AI reliability and user interaction efficacy.

The financial highlights position Wishpond Technologies as a continuously evolving entity within the competitive landscape of AI marketing solutions. The transition towards an AI-driven business model and the exponential growth of the SalesCloser platform are set to redefine its market presence while enhancing operational efficiencies.