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ONŪMORE Launches at CHOOSEBASE SHIBUYA: A Temporary Experience of Comfort and Style

Starting from August 1, 2026, the lingerie brand ONŪMORE, hailing from Toyooka City in Hyogo Prefecture, will open a limited-time store at CHOOSEBASE SHIBUYA. This next-generation OMO store, operated by Seibu & Sogo, focuses on merging online and offline shopping experiences. ONŪMORE will showcase its signature products, including the celebrated Oblige Non-Wire Bra, giving shoppers a chance to feel the delicate textures and exquisite lace firsthand.

A Brand with a Meaningful Story

ONŪMORE's journey began from a deeply personal narrative. The brand was born out of the experiences of a woman who overcame breast cancer. After her treatment, she found it challenging to wear traditional wired bras due to discomfort. This sparked an inspiration to create lingerie that balances both aesthetic appeal and comfort, leading to the birth of ONŪMORE.

The brand's core philosophy embraces the notion of “Love my gender. Like myself more.” With a commitment to offering products that do not force consumers to choose between style and comfort, ONŪMORE has developed its unique patent-pending Banana Boat® structure for its non-wire bras, ensuring they provide ample support while feeling comfortable.

A Unique Approach to Lingerie

The ONŪMORE brand distinguishes itself with a strong emphasis on design and sustainability. Leveraging the expertise of Winbee Co., Ltd., which traditionally specialized in materials for bags, ONŪMORE has crafted a unique lingerie design that achieves a beautiful silhouette without wires. By incorporating repurposed materials that would otherwise be discarded, the brand also showcases its commitment to environmental sustainability.

Shinobu Yamamoto, the representative of ONŪMORE, shared her motivation: “After experiencing breast cancer, I could no longer wear traditional wired bras. I sought a product that offered both comfort and support and couldn’t find one that met my needs. This led me to create lingerie that prioritizes both qualities.” Her vision is clear: to provide women with beautiful, functional lingerie without having to make compromises.

The Temporary Store at CHOOSEBASE SHIBUYA

CHOOSEBASE SHIBUYA stands out as a contemporary shopping venue, dedicated to enhancing customers' purchasing journeys by integrating the digital and physical realms. Along with ONŪMORE, the store will offer various brands that share a similar focus on storytelling and experiential shopping.

From August 1 to September 30, 2026, shoppers will have the opportunity to explore and interact with ONŪMORE's offerings, including the Oblige Non-Wire Bra available in various colors like Rich Black, Pure White, and Aqua Blue. This pop-up store is not just about selling products; it’s a chance for customers to experience the ethos of ONŪMORE and understand the importance of feeling good in their own skin.

Conclusion

As the opening date draws closer, the excitement surrounding ONŪMORE's limited-time store at CHOOSEBASE SHIBUYA continues to grow. The opportunity to touch and try the products embodies the brand's motto to encourage women to love themselves more. This unique shopping experience may just change the way women approach lingerie shopping, promoting comfort, style, and empowerment.

For more information, visit ONŪMORE's official website or their online shop. The team at ONŪMORE is eager to bring their vision to life in Shibuya, contributing positively to the lives of their customers and one day at a time, helping women feel more comfortable and authentically themselves.