Nowadays Welcomes Christopher Forster-Smith as Regulatory Affairs Director Amid Growing Demand

Nowadays Welcomes Christopher Forster-Smith as Regulatory Affairs Director

In a strategic move that signifies its commitment to navigating the rapidly evolving landscape of hemp-derived THC beverages, Nowadays has appointed Christopher Forster-Smith as its new Director of Regulatory Affairs. This newly established role comes at a critical juncture for the company, poised at the forefront of a burgeoning industry. With his extensive experience in alcohol regulation and compliance, Forster-Smith will play a pivotal role in shaping a sustainable and responsible regulatory framework.

The Significance of This Appointment

As the popularity of THC-infused beverages continues to rise, the regulatory environment surrounding these products is becoming increasingly complex. Federal and state regulations are in flux, making it essential for brands like Nowadays to have a knowledgeable leader at the helm of their regulatory efforts. Forster-Smith, who previously held a senior position at the Alcohol and Tobacco Tax and Trade Bureau (TTB) within the U.S. Department of the Treasury, brings a wealth of expertise to the table. His background includes overseeing cannabis and hemp-related policies, which positions him uniquely to understand the nuances involved in compliance and taxation for such products.

Justin Tidwell, the CEO and Founder of Nowadays, emphasized the importance of this role for the company's future: "Creating this new role and bringing on Chris is a strategic move we're making to ensure the long-term viability and success of this category. We believe that thoughtful regulation is essential to the category's success. Chris’ experience and deep understanding of frameworks and policy related to alcohol make him uniquely qualified to help us navigate the current environment."

Forster-Smith’s Vision and Approach

In his new capacity, Forster-Smith aims to leverage best practices from alcohol regulations to propose a sensible tax structure for THC beverages. He will work alongside Nowadays' General Counsel and Head of Regulatory Affairs, Michelle Bodian, to enhance the company's regulatory strategy. A key aspect of his role will be to foster collaborations with supply chain partners, alcohol trade associations, and other stakeholders in the industry.

"I'm incredibly grateful for the opportunity to join Nowadays at such a pivotal time for the industry," Forster-Smith stated. He expressed eagerness to collaborate with the team, trade associations, and policymakers to develop frameworks that facilitate the responsible growth of hemp-derived THC products.

What’s Next for Nowadays?

Currently, Nowadays is one of the fastest-growing THC-infused beverage brands in the United States, launched in 2023 by a group of enterprising friends. The company's mission is to redefine social drinking by offering alternatives that resonate with contemporary lifestyles. It has already secured its presence in over 10,000 retail locations across legal markets, emphasizing responsible growth and consumer safety.

As a leader in the industry, Nowadays understands that establishing a clear, long-term regulatory framework is crucial. Forster-Smith’s appointment reflects their commitment to responsible development in this evolving field. With legal markets expanding and consumer interest in THC-infused beverages rising, the company's proactive regulatory approach positions it for sustainable growth.

With Forster-Smith now steering regulatory affairs, Nowadays seems set not only to thrive in the market but also to play a key role in shaping the future of THC beverages. For more information about the brand and its products, visit trynowadays.com and follow their journey on social media platforms Instagram and TikTok at @trynowadays.

This appointment is not just an internal shift; it symbolizes a strategic pivot for Nowadays as it maneuvers through uncharted waters in the cannabis beverage sector. As regulations continue to evolve, the industry will undoubtedly be watching how effectively Nowadays implements its vision for responsible growth under Forster-Smith’s guidance.