Exciting Summer Arrives with Marugame Seimen's New Oni Oroshi Series

Summer Fun with Marugame Seimen's Oni Oroshi Series

As summer breezes into Japan, the excitement of local festivals fills the air, and this year, the celebrated Oni Oroshi series from Marugame Seimen makes its triumphant return! Known for their commitment to fresh, handmade udon, Marugame Seimen is launching a range of refreshing flavors to help beat the heat in the upcoming months.

Since the introduction of the Oni Oroshi series, Marugame Seimen has consistently delighted customers with its unique offerings. This season, three delectable dishes are being spotlighted in a new TV commercial featuring renowned actress Aya Ueto. These dishes include the Oni Oroshi Niku Bukkake Udon, featuring succulent beef, the chill-inducing Oni Oroshi Buta Shabu Bukkake Udon, showcasing tender pork shabu, and lastly, crispy and juicy Oni Oroshi Tori Kara Bukkake Udon. Each dish is designed to satisfy customers’ cravings while providing a refreshing taste that pairs perfectly with the hot weather.

The Niku Bukkake Udon serves up sweet and savory grilled beef served over chilled udon, topped with crunchy grated daikon and a specially crafted citrus ponzu that adds a zesty kick. Meanwhile, the Buta Shabu Bukkake Udon features tender pork shabu that has been marinated in a flavorful broth, allowing it to maintain its refreshing qualities, while the Tori Kara Bukkake Udon offers crispy chicken tempura that is both satisfying and light.

In the newly filmed TV commercial, Aya Ueto brings the summer festival atmosphere to life, gracefully donning a yukata as she enjoys these delicious dishes amidst the lively ambiance of crowded summer festivities. The joy she expresses while digging into the cold udon is bound to whet your appetite. Her enthusiasm for the Oni Oroshi series is palpable, evoking a sense of anticipation for this summer treat.

Additionally, the commercial also showcases the abundance of free toppings available, which allows patrons to customize their bowls in over 250 different combinations! This unique aspect of dining at Marugame Seimen makes each visit a delightful experience, inviting fans to explore and create their perfect dish.

Behind the Scenes and Aya Ueto's Reflections

The making of this vibrant TV commercial involved creating a festive atmosphere reflective of a traditional Japanese summer celebration. With decorations featuring wind chimes and participants adorned in yukatas, the setting truly captures the essence of summer excitement.

In an exclusive interview, Aya Ueto shared her enthusiasm about the project. “The atmosphere of the festival raised my spirits, and it was an absolute joy to be in a scene where everyone came together to enjoy udon. This year, I'm excited about the Oni Oroshi series, and each dish offers something uniquely delightful for everyone to enjoy.”

She also mentioned her favorite among the three offerings, emphasizing that the Oni Oroshi Tori Kara Bukkake Udon satisfies her cravings when she's hungry and looking for flavor-packed enjoyment. “It's enjoyable to mix various seasonings with the different toppings and to find out what works best for each mood. The crunch of the grated daikon combined with juicy chicken is just delightful.”

This summer, join Aya Ueto and countless others by savoring the Oni Oroshi series at Marugame Seimen. Whether dining in or taking your meal on-the-go, the fresh and fulfilling dishes promise to make your summer memorable.

Catch the Latest TV Commercials

Mark your calendars for the TV commercial releases! The first preview will air on May 31, 2026, and subsequently, the full launch begins on June 2, 2026. Follow the links for your sneak peek into the delicious world of Marugame Seimen's summer offerings:

Marugame Seimen continues to evolve, offering an incredible dining experience rooted in freshness and quality. Don’t miss the chance to dive into the revitalizing flavors of this summer’s Oni Oroshi series!