Storyteq Named Gartner Leader in Digital Asset Management for Second Year

Storyteq Secures Its Position as a Leader in Digital Asset Management

In a remarkable achievement for the second consecutive year, Storyteq, a company under ITG, has been named a Leader in Gartner’s prestigious Magic Quadrant for Digital Asset Management (DAM). This recognition underscores Storyteq's commitment to excellence in a highly competitive tech environment, where effective digital asset management is crucial for businesses looking to optimize their marketing strategies.

Earlier this year, the company was also acknowledged as a leader in the realm of content marketing platforms, signifying its robust capabilities across different facets of content management. Andrew Swinand, the CEO of ITG, expressed his excitement about the recognition, highlighting Storyteq's unique positioning on the completeness of vision axis within the Gartner report. He stated, “We are thrilled to see Storyteq's digital asset management system placed so far along the completeness of vision axis.”

The success that Storyteq has achieved is attributed to its innovative utilization of advanced artificial intelligence. This technology facilitates smart tagging for improved searchability and enhances the analysis of multiple data sources, allowing for better content suggestions tailored for individual customer communications. At a time when many organizations are investing in generative AI, storytelling and efficient content management are becoming increasingly essential—as evidenced by Swinand's remarks that only 5% of AI pilot projects generate real value due to ineffective implementation strategies. Storyteq aims to change this statistic by harnessing the capabilities of AI to better organize and manage content at scale.

Commitment to Efficiency through AI

In March 2025, not only did Storyteq gain recognition in the DAM sector, but it was also recognized for its outstanding performance in content marketing platforms. These dual accolades reinforce the effectiveness of ITG’s strategy to establish Storyteq as the backbone of an AI-driven content ecosystem. Swinand elaborated: “We believe that being recognized as a leader in both digital asset management and content marketing platforms confirms that our approach to object-oriented, AI-driven content management is effective.” This approach manages the entire lifecycle of content, from strategy and planning to asset management, deployment, and performance analytics.

A core strength of Storyteq lies in its configurability and enterprise-level scalability, enabling it to cater to businesses worldwide. Regardless of the number of users, brands, or markets, Storyteq’s capabilities ensure unique requirements are met without compromising on quality and efficiency.

Moreover, Storyteq has been designed to seamlessly integrate with adjacent platforms, allowing for the unification of enterprise activities and data on a global scale. This integrative capability is pivotal for enterprises looking to streamline their content operations and maximize their marketing efforts effectively.

Swinand expressed great pride in the continuous innovation driven by his teams. He stated, “I am very proud of our teams’ determination to innovate constantly; it is their hard work that has enabled us to receive this recognition.”

About ITG and Storyteq

ITG stands as a premier AI-driven content partner for businesses, simplifying marketing complexities while delivering engaging content at scale. Its client portfolio includes industry giants like Heineken, Microsoft, Samsung, and KFC, demonstrating its extensive reach and impact.

Storyteq, as ITG’s market-leading digital asset and content marketing platform, enhances marketing efficiency at each stage of the content journey. It allows marketers to create an elevated volume of high-quality content at reduced costs, further amplifying its operational effectiveness.

With its Enterprise solution customizable to each company's unique workflow, Storyteq is adaptable to varying levels of operational complexity, making it an essential tool for marketers in today’s fast-paced business environment. Additionally, the pre-configured Storyteq Professional product is also available for organizations that need immediate deployment.

With accolades such as being named a leader in both Digital Asset Management and content marketing platforms, Storyteq continues to set benchmarks in the industry while pushing the boundaries of content-driven marketing and management.