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American Greetings Unveils Unique Digital Advent Calendar for Peanuts Fans

In a joyful nod to the past and a thrilling twist for the present, American Greetings has announced the creation of the first-ever digital Advent calendar featuring the beloved Peanuts characters in celebration of the 75th anniversary of this iconic comic. Set to launch this holiday season, this innovative digital experience combines nostalgia with modern interactive features, ensuring fans of all ages can enjoy the holiday spirit like never before.

The Advent calendar will remain accessible through American Greetings' website and mobile apps, catering to both iPhone and Android users. With each day leading up to Christmas, participants will unlock a new surprise, designed to keep the anticipation and joy alive throughout the festive season. From exclusive animations featuring Charlie Brown, Snoopy, and the rest of the Peanuts gang to engaging mini-games and shareable holiday content, there promises to be something for everyone.

A Holiday Tradition Reimagined

"We all grew up loving Peanuts, especially at the holidays, and we can't wait to bring fans a new way to experience that joy through this digital format," expressed Rob Matousek, Executive Director at American Greetings. The company's initiative not only introduces a modern take on a traditional concept but also aims to foster a sense of community among fans celebrating the holidays together.

The digital Advent calendar is set to feature 25 daily surprises, each crafted to embody the heartwarming humor and wisdom characteristic of Peanuts. Users can expect a variety of interactive activities such as a Christmas tree decoration simulator, snowflake maker, and several fun puzzles. These activities are designed to invoke the warmth and laughter synonymous with the Peanuts legacy.

Moreover, customers who decide to purchase the calendar before December 1 will be granted early access to certain holiday activities, providing a head start on the festive fun. This approach not only builds excitement but encourages families to engage with the calendar as a new holiday tradition.

"The holidays and Peanuts have been synonymous for nearly 75 years," stated Scott Shillet, Vice President of Global Licensing at Peanuts. He further elaborated that the new digital formats can provide opportunities for engagement that traditional calendars may lack.

How to Participate

This unique digital experience will be easily accessible and is set for purchase through the American Greetings website as well as their mobile applications. As fans look forward to December, they can sign up for updates about the calendar’s launch and follow American Greetings on social media for sneak peeks and additional information.

American Greetings has a long-standing commitment to celebrating special moments through their wide range of products, and this digital Advent calendar is a continuation of that mission. By blending beloved characters from Peanuts with modern technology, they aim to create memorable experiences that reflect sincerity and creativity.

To further raise awareness of Peanuts' cultural impact, American Greetings is harnessing the power of social media, inviting fans to share their experiences with the new calendar and participate in a larger holiday conversation. The Peanuts Advent calendar is not merely a product; it's a gateway to reviving cherished memories while creating new ones.

About American Greetings

As a major player in the greetings industry, American Greetings has positioned itself at the forefront of celebrating life’s meaningful moments. Their digital division, AG Interactive, has become a significant contributor to the evolution of greeting card culture, making it more accessible through technology. Alongside their array of products, American Greetings aims to embrace the spirit of togetherness, kindness, and support during the festive season and beyond.

For any fans of Peanuts, this Advent calendar presents not just a holiday countdown but also a deep connection to the folk hero-like figures they have adored all their lives. With its intriguing blend of tradition and innovation, the American Greetings digital Advent calendar promises to light up the holiday season with charm and excitement that only Peanuts can provide.