#Business Growth #Apple #Oshi Katsu

Embracing 'Oshi Katsu': A Game-Changer in Business Strategy

Introduction

In today's competitive market, companies are constantly looking for innovative strategies to engage consumers and enhance their brand value. One such strategy that has gained immense popularity is 'Oshi Katsu,' or supporting your favorite idol or anime character. Though it originated from fan activities related to idols and anime, 'Oshi Katsu' has evolved into a significant element of business growth.

Companies like Apple, Nike, and Starbucks have successfully transformed 'Oshi Katsu' from a mere fan activity into a robust growth strategy. The fervor and passion of these fans have become essential assets for businesses, especially in an era marked by declining populations and market saturation.

The Shift from Being Chosen to Being Supported

The October 2025 issue of the management information magazine 'Omni Management' puts a spotlight on the theme of 'Oshi Katsu' and its intersection with growth strategy. As businesses strive to become more than just a choice for consumers, the magazine explores how they can achieve the transformation from being merely