L'Oréal Unveils Groundbreaking Light-Based Technologies for Hair and Skin at CES 2026
L'Oréal Unveils Groundbreaking Light-Based Technologies for Hair and Skin at CES 2026
L'Oréal Groupe, the world-renowned leader in beauty, used the platform of CES 2026 to unveil two revolutionary technologies that leverage the power of light for enhanced hair and skin care. These innovations, the Light Straight + Multi-styler and the LED Face Mask, have garnered recognition as CES 2026 Innovation Award honorees, showcasing L'Oréal's commitment to combining scientific research with beauty.
The Light Straight + Multi-styler: A New Era for Hair Styling
The light-based styling device aims to address a common concern among consumers regarding heat damage from traditional hair straighteners. Research conducted by L'Oréal revealed that a staggering 58% of women attributed their hair damage to excessive heat. Typically, hair straighteners can reach damaging temperatures of over 400°F, which can denature keratin and weaken hair. The Light Straight + Multi-styler, however, utilizes patented infrared light technology, allowing it to style hair efficiently at a much lower maximum temperature of 320°F.
This innovative device works three times faster than traditional styling methods while delivering hair that is twice as smooth. By employing near-infrared light, it reshapes the hair's internal hydrogen bonds without compromising the cuticle's health, keeping hair shiny, strong, and lustrous. Guive Balooch, L'Oréal's Global Vice President of Augmented Beauty, explained that this device not only addresses hair damage but prevents it by limiting heat exposure.
Key Features of the Light Straight + Multi-styler:
- - Patented Infrared Technology: Provides consistent performance and ultra-smooth styling.
- - Multi-Styling Versatility: Besides straightening, it can curl hair, offering a varied approach to styling.
- - Personalized Results: Equipped with smart sensors and algorithms, it adapts to individual user gestures for a unique styling experience.
Scheduled for a global launch in 2027, the Light Straight + Multi-styler presents a complete haircare routine alongside L'Oréal's previous innovation, the AirLight Pro, introduced at CES 2024.
Introducing the LED Face Mask for Targeted Skincare
Continuing its dedication to beauty innovations, L'Oréal also presented the LED Face Mask at CES 2026, further emphasizing its ethos of marrying technology with beauty. This lightweight, ultra-thin silicone mask, still in prototype form, aims to address visible signs of aging, such as fine lines and uneven skin tone, through its targeted application of red and near-infrared light.
Developed in collaboration with iSmart, a leader in LED technology, the mask boasts an advanced microcircuit that controls the emitted wavelengths. Users can enjoy the benefits of a 10-minute automated skincare session, integrating seamlessly into daily routines. Early testing suggests that the LED Face Mask enhances skin firmness and promotes an even skin tone, making it a promising addition to L'Oréal’s skincare lineup.
The LED Face Mask is also expected to launch in 2027. However, its rollout in the U.S. will be subject to the FDA’s premarket notification process.
Conclusion
For over a century, L'Oréal has been at the forefront of scientific advancements in beauty. The introduction of these two innovative products represents a significant milestone in the evolution of beauty technology. By focusing on light-based solutions, L'Oréal not only demonstrates its commitment to enhancing beauty results but also prioritizes the health and safety of consumers' hair and skin. The future of beauty tech is brighter than ever with L'Oréal leading the charge.
For more information on these products, consumers can visit loreal.com.
Topics Consumer Products & Retail）
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