Orangetheory Fitness and TRUBAR Join Forces for Summer Strength Challenge with New Protein Bar

Orangetheory Fitness and TRUBAR Unite for Summer Goals

In an exciting development for health enthusiasts, Orangetheory Fitness has announced a partnership with TRUBAR, the plant-based protein bar brand, to support fitness goals this summer. This collaboration introduces a limited edition protein bar called 'I Scream for Orange Cream,' inspired by Orangetheory's vibrant identity and designed to fuel its members during the upcoming Season of Strength Challenge.

A Flavorful Collaboration

The 'I Scream for Orange Cream' protein bar is crafted with a creamsicle flavor that combines 12 grams of plant-based protein and 12 grams of fiber. This nourishing snack aims to provide energy and support recovery, making it an ideal companion for those participating in Orangetheory's fitness programs. The protein bar will be available for purchase starting May 19th at Orangetheory studios, online at TRUBAR.com, and through major retail platforms like Amazon. This sweet treat not only delivers taste, but is also gluten-free, dairy-free, soy-free, and free from sugar alcohols.

Embracing Sustainable Wellness

As the focus on long-term wellness expands, this partnership reflects a growing trend towards sustainable fitness practices. With the Season of Strength Challenge launching on June 1, participants can choose from two workout options: 12 or 20 sessions over an eight-week period. Throughout this timeframe, members will track their progress using InBody scans, encouraging a deeper understanding of their fitness journey.

Lauren Cody, President of Orangetheory Fitness, emphasizes the importance of this partnership: “At Orangetheory, we're continuously evolving our conversation about what progress and performance truly mean. Collaborating with TRUBAR allows us to extend our support beyond the studio, offering a product that aligns perfectly with our community's needs.”

Engaging the Community

To celebrate this exciting collaboration, Orangetheory and TRUBAR are offering a special discount: 20% off the 'I Scream for Orange Cream' protein bar for those who sign up through specified channels. Additionally, first-time guests can receive an exclusive offer for five classes priced at just $5 in participating studios across the nation.

Erica Groussman, founder of TRUBAR, fondly recalls childhood memories of the beloved orange creamsicle. She stated, “This flavor is all about the feeling of nostalgia without the guilt. The combination of 12 grams of plant-based protein and 12 grams of fiber is designed to satisfy cravings healthily.”

A Bright Future Ahead

The launch of this protein bar is not only a win for Orangetheory and TRUBAR, but is also poised to engage the fitness community across the country with special in-studio tasting events, branded challenges, and community-focused activities. With plans for broader retail expansion in 2026, this partnership signifies a refreshing approach to health and wellness that resonates well with today's conscious consumers.

In summary, the collaboration between Orangetheory Fitness and TRUBAR is emblematic of a transformative shift towards healthier lifestyle choices that do not sacrifice enjoyment. As summer approaches, this partnership stands out as an empowering initiative for individuals striving to achieve their fitness goals in a deliciously supportive way.