#Japan #Shibuya #Ponta #Loyalty Marketing #Manpuku Festival

Manpuku Festival: A Celebration of Collaboration

Starting from October 16 to November 30, 2025, Loyalty Marketing Co., Ltd., based in Shibuya, Tokyo, will host the Manpuku Festival—an exciting collaboration with partner companies to boost engagement with Ponta, a popular common points service. This initiative aims to promote unique campaigns from various participating companies through their own original culinary characters created for the festival.

The name "Manpuku" is inspired by the idea of bringing fortune to everyone, along with the imagery of a bountiful autumn harvest. Through this festive event, Loyalty Marketing hopes not only to encourage participation from the masses but also celebrate the rich culinary experiences that their partners provide.

With over 100 million customer touchpoints established via Ponta, campaigns will be promoted through various owned media, including the official Ponta account with over 810,000 followers. The event will include partnerships with notable companies such as KDDI Corporation, Daito Connect Securities, BACKSEAT, and Lawson Co., Ltd.

Festival Highlights

The festival will feature three main activities, offering a total of 1.5 million Ponta points throughout the duration:

1. Sign Up and Win Points

Participants can enter the campaign through the Manpuku Festival page and join at least one company’s individual campaign. Those who sign up will have a chance to win up to 2,000 Ponta points in a drawing, while the first 1 million participants can receive 1 Ponta point.

2. Recipe Banner Hunt

The second campaign challenges participants to find hidden recipe banners on the pages of the participating companies. Clicking on these banners and entering will place them into a draw for a chance to secure up to 10,000 Ponta points.

3. Support Your Favorite Chef

Taking place from October 23 to 31, this campaign encourages participants to follow the official Ponta account on social media, repost a specific post, and tap the posted image to submit their entry. Participants will have the chance to win a maximum of 5,000 Ponta points, along with additional smaller prizes.

These thrilling campaigns promise both fun and substantial rewards, reinforcing Loyalty Marketing's commitment to connect businesses in unique ways. By fostering collaboration among different industries, they aim to expand their reach even further, offering countless opportunities for businesses to join in.

The detailed information regarding these campaigns can be followed via the official Ponta website noted below:
Manpuku Festival Details

As part of the festival, point redemption will commence in late January 2026. This initiative highlights the seamless and enjoyable experience that Ponta strives to provide, ensuring its participants live a life enriched by convenience, benefits, and ample joy.

Loyalty Marketing is set to continue offering joint projects that transcend the boundaries of the Ponta ecosystem, creating greater synergy among businesses and a more rewarding experience for consumers.