#Japan #Tokyo #Father's Day #AndGreen #Houseplants

A Surprising Look at Father's Day Gift Trends

In a recent survey conducted by Suntory Flowers' green brand &Green, it was revealed that more than half of respondents had not given a gift for Father's Day. The survey took place from May 29 to May 30, 2025, through the official &Green Instagram account. Among 205 participants, a staggering 51% admitted to skipping gifts for their fathers.

The results show a clear distinction between Mother's Day and Father's Day gift-giving practices. About 22% of respondents mentioned they only give gifts for Mother's Day, while only 0.5% reported giving gifts solely for Father's Day. Additionally, 29% of the respondents specified they do not give gifts for either occasion. This contrast raises the question: why the disparity?

The Issue with Father's Day Gift Choices

Unlike Mother's Day, which boasts the classic symbolism of carnations as a go-to gift, Father's Day lacks an equivalent symbol. Many people seem uncertain about what to give, which may influence their decision not to participate in this tradition. In light of this, the survey results highlight a significant opportunity for alternative gifting strategies.

A Soil-Free Solution: Introducing &Green Houseplants

With the goal of bridging this gap, &Green has introduced soil-free houseplants as a perfect gift option for Father's Day. Utilizing a sponge-like material called Puffcal instead of conventional soil, these plants are incredibly easy to care for and suitable even for those with busy lifestyles or less experience in plant care.

These compact plants can be comfortably placed on an office desk, creating a serene workspace environment. This makes them an ideal choice for Father's Day, as they can brighten up any room while requiring minimal maintenance. Just pour a little water into the provided container, and you are ready to start your green life with no complicated processes involved.

Recommended Products for Father's Day from &Green

&Green offers a variety of appealing products specifically designed for Father's Day, including:

1. &Green Set with Original Pot

• - Price: ¥5,610 (tax included)
• - Content: A set of three soil-free houseplants with an original beige pot.
• - Features: This unique pot is crafted to perfectly fit the three plants, allowing users to easily start their green journey by simply placing the plants inside and adding water.
• - More Info: &Green Set

2. Custom Set

• - Price: ¥3,520 (tax included)
• - Content: A selection of three soil-free houseplants from various types.
• - Features: Choose any three plants from a collection, including those with flower meanings that convey well wishes for health. The plants are delivered directly to your mailbox, allowing you to use your favorite pot at home.
• - More Info: Custom Set

Beyond these core options, &Green has an assortment of pots, watering cans, and stands available. They also offer a variety of non-plant items like soil-free orchids, expanding the scope of unique gifts.

Links to &Green Products

• - Pots & Goods
• - &Green Orchid

The Philosophy Behind &Green

&Green stands as a pioneering green brand focused on fostering new connections with greenery. Utilizing Puffcal, their houseplants thrive without soil, ensuring that optimal water and air retention is achieved with minimal water usage. Not only does this simplify care, but it also promotes hygiene, making indoor gardening accessible to all.

To cater to individual preferences, they offer a 'Custom Set' feature, enabling customers to choose combinations that fit their personality or mood. Insights provided through a fun diagnosis quiz help users discover the best plant pairings.

Moreover, customers can also subscribe to the '&Green Life Plan', receiving a set of three plants monthly, thus gradually enhancing their environment with greenery.

Committing to Sustainability

The company's production methods reflect a commitment to sustainability—using approximately one-third less water compared to traditional soil-based plants. Additionally, a portion of sales helps to fund organizations that protect water environments, reinforcing &Green's dedication to sustainable practices for the future.

For more details regarding the products or to find inspiration for your Father's Day giving, visit the official &Green website or their Instagram. These thoughtful gifts can make all the difference and help create lasting connections.