INTO U's Flourishing Presence in the Cosmetics Scene
The Chinese cosmetics brand INTO U, known for its innovative beauty products, made a significant mark at the
2025 Weibo Cultural Exchange Night held on April 15th, 2025. Organized by Weibo, which is the largest social media platform in China, this event focused on enhancing cultural exchanges and entertainment between Japan and China.
INTO U, operated in Japan by Reichi Co., Ltd., led by CEO
Yang Qian, aims to serve as a bridge for promoting beauty trends across borders. By participating in such prominent events, INTo U is not only promoting its products but also fostering a deeper understanding of cultural ties through beauty and self-expression.
During the event,
Yang Qian took the stage as the presenter for the
Most Noteworthy Group in Japan Award, celebrated by the Z generation. The award was presented to the popular group
Ebisu Gakuen Danshi-bu, marking a significant moment that symbolizes the vibrant youth culture shared between Japan and China. This initiative highlights INTO U's dedication to intertwining beauty with today’s popular culture, especially among younger demographics.
INTO U's motto, "
Accompanying You and Growing Together," resonates deeply with its mission to empower individuals in their self-expressions. Among its famous products, the
Super Matte Lip or 'mud lip', has sold over 42 million units globally, capturing the hearts of Gen Z consumers across Asia and the West.
As INTO U continues to expand its reach, it also plays a pivotal role in introducing Chinese cosmetic trends to the global market. The brand’s strategic initiatives and participation in influential events like the Weibo Cultural Exchange Night are paving the way for stronger cultural connections. This outreach not only serves to elevate the brand but also enriches the beauty landscape by merging different cultural aesthetics and trends.
Notably, Reichi Co., Ltd. has also made significant contributions in
promoting web advertising management and developing unique products tailored for the modern consumer.
In conclusion, INTO U’s involvement in the Weibo Cultural Exchange Night is a reflection of its commitment to bridging cultural gaps while showcasing the rich diversity of beauty trends emerging from China. This participation illustrates not just an advancement in marketing but signifies the potential of beauty products to foster cultural dialogues and connections globally.
For more information about INTO U and their products, visit their official website
here or follow them on their social media handles on
Instagram @intou_new_official_jp and
X @intou_official.
Company Overview
- - Company Name: Reichi Co., Ltd.
- - CEO: Yang Qian
- - Address: 4-3-4 Kudan Minami, Chiyoda-ku, Tokyo, Japan
- - Established: May 2021
- - Capital: ¥9 million
- - Business Activities: Planning, developing, and selling cosmetics; managing web advertising operations.
Contact for Inquiries
Email: info@reichi.co.jp
Phone: 03-6910-5739