Significant Growth of giftee for Business Reaches 61,000 Implementations
In recent years, the demand for digital gifts has skyrocketed, prompting giftee Inc., based in Shinagawa, Tokyo, to celebrate a significant milestone. As of March 31, 2025, their corporate and municipal service, giftee for Business, surpassed a remarkable total of 61,000 implementations. This growth was highlighted during the disclosure of the Q1 results for the 2025 fiscal year, revealing not only increased revenue but also record-breaking numbers in both the number of projects and the number of companies adopting this service.
The foundation of giftee for Business was laid in 2016, aiming to meet the diverse needs of various corporate sectors through a range of campaigns and marketing strategies. This versatile service allows businesses to utilize e-gift vouchers in diverse scenarios, including questionnaire incentives, promotional campaigns to attract foot traffic, and much more. Two of the standout products within this service, giftee Box® and eraberu Pay®, have gained widespread popularity due to their user-friendly design, enabling recipients to choose their preferred gifts. This adaptability has made them ideal for both large-scale national campaigns and initiatives targeting individuals from varied demographics.
In pursuit of even broader market segments, giftee launched a specialized service focusing on 'Corporate Gifts' in October 2022. This initiative enables companies to express gratitude towards business partners, clients, and employees through tailored gifts. The appeal of Corporate Gifts lies not only in traditional seasonal gifts but also in enhancing engagement for services or internal marketing campaigns. By the end of May 2025, this segment saw over 6,800 projects develop, showcasing the application of welcome gifts for new employees, birthday presents, and rewards for long-term service.
Moreover, giftee is expanding its gift content offerings beyond digital options, encompassing high-quality physical goods and experiences. Original company merchandise, known as 'Swag®', can now be customized with logos and brand names, adding further options to the gift roster.
In the first quarter of 2025, a strategic collaboration was established with PeopleX, a company focused on employee success. Together, they developed an original Welcome Box, combining professional gift planning with PeopleX's engagement gift service, scheduled for launch on January 15, 2025. This move signifies giftee's commitment to enhancing the employee experience within corporations.
The government's outreach with the GtoC (Government to Consumer) initiative has also seen giftee making strides. Various municipalities are increasingly using giftee’s services for local initiatives, including gifts for child-rearing support and energy-efficient appliance upgrades. The adaptability of giftee Box® makes it a preferred choice among these programs as it incorporates both physical items and digital gifts, ensuring efficient delivery tailored to various community needs.
An excellent example is seen in Omachi City, Nagano Prefecture, where the city has adopted giftee’s services for their unique child-rearing support program. The city and giftee collaboratively launched a hybrid gift box, Happy Kids Box, combining tangible products and digital gifts tailored for families, making the gifting experience more meaningful.
In a similar vein, Funabashi City is set to distribute the giftee Box® customized for its respective child support program in 2025, aiming to deliver a financial incentive directly to families with children. These efforts exemplify giftee's ability to cater to specific needs across both corporate and government sectors, providing unique solutions that enhance community engagement.
As giftee for Business continues to expand, it aims to foster even more diverse gifting experiences, further cultivating connections between companies, employees, and their surrounding communities. The focus remains on developing services tailored to varied market demands while facilitating unique and fulfilling gift experiences through innovative and versatile solutions.
The foundation of giftee for Business was laid in 2016, aiming to meet the diverse needs of various corporate sectors through a range of campaigns and marketing strategies. This versatile service allows businesses to utilize e-gift vouchers in diverse scenarios, including questionnaire incentives, promotional campaigns to attract foot traffic, and much more. Two of the standout products within this service, giftee Box® and eraberu Pay®, have gained widespread popularity due to their user-friendly design, enabling recipients to choose their preferred gifts. This adaptability has made them ideal for both large-scale national campaigns and initiatives targeting individuals from varied demographics.
In pursuit of even broader market segments, giftee launched a specialized service focusing on 'Corporate Gifts' in October 2022. This initiative enables companies to express gratitude towards business partners, clients, and employees through tailored gifts. The appeal of Corporate Gifts lies not only in traditional seasonal gifts but also in enhancing engagement for services or internal marketing campaigns. By the end of May 2025, this segment saw over 6,800 projects develop, showcasing the application of welcome gifts for new employees, birthday presents, and rewards for long-term service.
Moreover, giftee is expanding its gift content offerings beyond digital options, encompassing high-quality physical goods and experiences. Original company merchandise, known as 'Swag®', can now be customized with logos and brand names, adding further options to the gift roster.
In the first quarter of 2025, a strategic collaboration was established with PeopleX, a company focused on employee success. Together, they developed an original Welcome Box, combining professional gift planning with PeopleX's engagement gift service, scheduled for launch on January 15, 2025. This move signifies giftee's commitment to enhancing the employee experience within corporations.
The government's outreach with the GtoC (Government to Consumer) initiative has also seen giftee making strides. Various municipalities are increasingly using giftee’s services for local initiatives, including gifts for child-rearing support and energy-efficient appliance upgrades. The adaptability of giftee Box® makes it a preferred choice among these programs as it incorporates both physical items and digital gifts, ensuring efficient delivery tailored to various community needs.
An excellent example is seen in Omachi City, Nagano Prefecture, where the city has adopted giftee’s services for their unique child-rearing support program. The city and giftee collaboratively launched a hybrid gift box, Happy Kids Box, combining tangible products and digital gifts tailored for families, making the gifting experience more meaningful.
In a similar vein, Funabashi City is set to distribute the giftee Box® customized for its respective child support program in 2025, aiming to deliver a financial incentive directly to families with children. These efforts exemplify giftee's ability to cater to specific needs across both corporate and government sectors, providing unique solutions that enhance community engagement.
As giftee for Business continues to expand, it aims to foster even more diverse gifting experiences, further cultivating connections between companies, employees, and their surrounding communities. The focus remains on developing services tailored to varied market demands while facilitating unique and fulfilling gift experiences through innovative and versatile solutions.
Topics Consumer Products & Retail）
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