Celebrating Shibuya's Culture: A Special Collaboration between Seibu Shibuya Store and Tokyu Department Store

A Milestone Collaboration

On the occasion of its 58th anniversary, Seibu Shibuya Store has launched a special collaboration with Tokyu Department Store, two iconic entities that have shaped the evolution of Shibuya over the years. Both stores have been pivotal in promoting fashion, culture, and entertainment, making them invaluable partners in the community. This collaboration is not about rivalry; instead, it represents a heartfelt expression of gratitude and respect between the two, acknowledging their shared journey in building the vibrant atmosphere of Shibuya.

Key Visuals and Promotion

As part of this partnership, a unique key visual dedicated to this campaign has been created. This visual will not only be displayed throughout the Seibu Shibuya Store but also at key locations within the area, including Shibuya Tokyu Food Show, ShinQs by Tokyu Department Store, and Shibuya Scramble Square. The visuals will be featured on posters and digital signage, reaching a wide audience, and official social media channels of both stores will share their appreciation for customers who have supported them over the years.

Exciting Promotions for Shoppers

To further celebrate this collaboration, from September 20th to September 23rd, the first 5,800 customers who spend over 2,200 yen at participating stores will receive an exclusive original folding fan. This offer is available at several key locations, including both floors of Seibu Shibuya Store and ShinQs by Tokyu Department Store (excluding the food floor). Stocks are limited, so early shoppers are encouraged to take advantage of this limited-time promotion.

Social Media Giveaway

Additionally, from September 1st to September 13th, customers are invited to participate in a special giveaway by following the official X accounts of Seibu Shibuya Store (@Art_meets_Life) and Tokyu Department Store (@TOKYU_DEPT_ht) and resharing designated posts. Ten lucky winners will receive a delightful assortment of recommended sweets from both stores, adding a sweet touch to the celebration of this historic partnership.

Special Radio Program

As part of the festivities, a special program titled "Thank You, Seibu Shibuya Store!" will be broadcasted by Shibuya FM. This show highlights various aspects of Shibuya's culture and includes the significance of the collaboration from September 4th from 6 PM to 6:55 PM. It aims to engage the community and celebrate the cultural richness that both stores offer.

About Shibuya FM

Shibuya FM, which has been on-air since April 2016, promotes diversity in Shibuya City with a variety of programs featuring local personalities. The station is not only accessible via FM radio but also through its app, Radimo, making it easy for audiences nationwide to tune in.

Conclusion

This partnership between Seibu Shibuya Store and Tokyu Department Store is a heartfelt dedication to the past, present, and future of Shibuya's vibrant culture. From special promotions to community engagement through radio, this collaboration is set to leave a lasting impact on Shibuya’s shopping and cultural landscape.

For more information, visit the official campaign site: Seibu Shibuya Collaboration.

Location: 21-1 Udagawacho, Shibuya, Tokyo 150-8330
Phone: 03-3462-0111
Hours: 10 AM to 8 PM