#USA #Houston #HARIBO #Sour Sodas

HARIBO Brings a New Twist to Halloween with Sour Sodas!

As Halloween approaches, HARIBO, America's leading gummi candy brand, is thrilled to unveil its latest innovation: HARIBO Sour Sodas! This exciting launch aims to tantalize taste buds with three zesty flavors: Cherry-Cola, Lemon-Strawberry, and Peach-Blue Raspberry. What makes it even more special is its debut in none other than Houston, known as the “Sourest City” in America, as per Circana’s latest data.

A Treat For Houston

On Halloween night, a select group of 1,000 lucky Houstonians will be the first to experience this refreshing gummi treat. HARIBO has planned a unique pop-up experience at a residence in Houston Heights, where trick-or-treaters can indulge in full-size bags of these new Sour Sodas. This event promises to be a fun-filled evening for families, and each of the first 1,000 guests will get to taste the new gummies before they reach store shelves nationwide in November.

According to Abigail Bennie, HARIBO's director of brand management, “HARIBO Sour Sodas give fans exactly what they’ve been asking for: bold sour flavors in exciting combinations.” The Sour Sodas feature a delightful balance of sourness and sweetness, encapsulated in fun, bottle-shaped gummies that kids and adults alike will love. Each bite offers a burst of flavor, enhanced by a slightly crunchy coating and a soft center, making it a unique candy experience.

Why Houston?

Houston’s distinguished title as the “Sourest City” reflects its residents' passion for sour flavors, outpacing other major cities like Miami, Dallas, Boston, and San Francisco. The enthusiasm for sour gummies has propelled Houston to the forefront, making it the perfect location for HARIBO's grand reveal. HARIBO is eager to connect with the community and celebrate their love for innovative flavors.

Join the Fun

Even those who can’t make it to the pop-up event can engage with the festivities by following HARIBO’s Halloween adventures on their social media channels @HariboUSA. With a communal celebration revolving around sweet treats, this event is bound to resonate with fans across the nation.

What to Expect from Sour Sodas

The HARIBO Sour Sodas come packed with three delicious flavor duos, ensuring there’s something for everyone:

• - Cherry-Cola: A bubbly mix that satisfies a classic craving.
• - Lemon-Strawberry: A tangy combination invoking refreshing summer vibes.
• - Peach-Blue Raspberry: A fruity blend that brings together two favorite tastes.

With their sweetened sour appeal, HARIBO aims to create moments of joy and nostalgia through their new product line.

A Legacy of Joy

Founded in 1920 in Bonn, Germany, HARIBO has continuously focused on creating high-quality confectionery products that evoke childlike happiness. Known best for their iconic Goldbears, HARIBO has expanded globally and operates numerous production sites, making them a titan in the gummi candy market.

As it prepares to roll out HARIBO Sour Sodas in major retailers starting in November, the company emphasizes its commitment to delivering products that unite families and friends. From HARIBO's headquarters in Rosemont, IL, the brand aspires to further enrich the candy experience and bring people together through the delicious flavors they create.

To find out more about HARIBO Sour Sodas and other delightful treats, visit www.haribo.com and engage with the brand on Instagram @HariboUSA. Enjoy the spirit of Halloween and see how HARIBO’s latest creation can become a part of your holiday traditions!

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