#USA #Chicago #Amazon #Kimberly-Clark #Big Dreams

Launch of Big Dreams™ Diapers and Wipes by Kimberly-Clark

On October 19, 2026, Kimberly-Clark proudly unveiled its newest product line, Big Dreams™ diapers and wipes. This exclusive collection, available solely through Amazon’s stores, aims to support and simplify the lives of parents and caregivers as they embark on the journey of raising a little one.

The inspiration for the Big Dreams™ collection lies in the adventures that await each child. Heather Sorebo, Senior Brand Manager for Big Dreams, emphasized that every milestone typically begins with small endeavors, such as first steps or first discoveries. The team at Kimberly-Clark has designed these premium diapers and wipes to offer parents peace of mind and babies comfort, allowing families to focus on what truly matters: exploring the world together.

Premium Quality Meets Affordability

Big Dreams™ diapers provide essential features at a competitive price, ensuring that families do not have to compromise on quality. The diapers offer all-day and night protection, thanks to a specially constructed Wonder Dry™ liner and a blowout blocker that helps prevent leaks. These products are clinically tested to be safe for babies with sensitive skin, providing parents with added confidence.

In addition, the Big Dreams wipes consist of 99% water and are dermatologist tested, making them gentle and safe for everyday use. Parents can trust that they are making a responsible choice for their child’s skin, packed with ingredients ideal for sensitivity.

Designed for Active Families

Understanding the fast-paced lifestyle of today's parents, Big Dreams™ diapers are engineered for adventure. The diapers feature secure tabs and anti-slip grips in sizes 3-7, ensuring they stay put, even during playtime or when babies are sleeping. This means less worry for parents and more comfort for infants as they grow, explore, and learn.

As Traci Schmidt, Director of Household Essentials at Amazon, confidently stated, “For parents on the go, convenience is an important part of making everyday life easier.” With the introduction of Big Dreams, families can have these essentials directly delivered to their homes, ensuring that comfort and performance are not merely achievable but readily available.

Unique Features of Big Dreams Diapers

• - Hypoallergenic & Dermatologist Tested: Fragrance-free, made without lotion, ensuring safety for sensitive skin.
• - All-Day Protection: Equipped with a blowout blocker to prevent leaks, so parents won't have to worry about frequent changes.
• - Ultra-Comfy Feel: The diapers are free from harsh chemicals such as phthalates and parabens, guaranteeing safety and comfort.
• - Innovative Wonder Dry™ Technology: Incorporates a wetness indicator to help parents know when it's time for a change.
• - Never a Slip: With secure tabs and anti-slip grips, these diapers stay in place, ready for any adventure.

Exciting Features of Big Dreams Wipes

• - Soft Texture: These wipes are cloth-like, providing a gentle yet thorough clean.
• - Hypoallergenic Confidence: Clinically tested to meet the needs of sensitive skin, promoting safe usage.
• - Water-Conscious: Made with 99% water, ensuring they are soft and safe from harsh chemicals.
• - One-Handed Convenience: A smart dispensing design enables parents to grab a wipe easily, ideal for on-the-go situations.

The Big Dreams™ collection is now available on Amazon’s U.S. stores, with diapers starting at $8.99 and wipes for $7.99. This exciting launch signifies Kimberly-Clark’s commitment to delivering quality products while helping parents navigate the beautiful yet sometimes chaotic journey of parenthood. For updates and additional information, consumers can visit amazon.com/bigdreams or follow @bigdreams on social media.

About Kimberly-Clark

Kimberly-Clark, listed on NASDAQ as KMB, operates with a vision to deliver better care for a better world. With a portfolio that includes top brands like Huggies and Kleenex, it serves customers in over 175 countries. Known for integrating sustainable practices into their business model, they strive to build strong communities and foster a healthier planet for future generations.