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Cerillion Unveils Innovative Promotions Engine to Enhance Telecom Services

In an era where personalization and agility are crucial in telecommunications, Cerillion has made significant strides by introducing its latest BSS/OSS suite update, Cerillion 25.1. This new version features a groundbreaking Promotions Engine that empowers communications services providers (CSPs) with the tools they need to create, manage, and scale personalized offers like never before.

Addressing Industry Challenges

CSPs globally face multiple challenges, particularly when it comes to retaining customers and boosting engagement and revenue. Traditional campaign systems are often inadequate, lacking the necessary real-time integration to deliver timely and dynamic offers. Cerillion 25.1 tackles these issues head-on by integrating the Promotions Engine with its Convergent Charging System, providing commercial teams with unprecedented freedom in crafting targeted campaigns without requiring coding or enduring long delays.

The Promotions Engine is designed to drive revenue growth through dynamic promotional strategies, influenced by various customer behaviors and triggers. This includes factors like frequent top-ups and consistent monthly spending, operating on an “if this then that” methodology to ensure relevance and responsiveness in promotional tactics.

Harnessing the Power of GenAI

Moreover, Cerillion 25.1 introduces a selection of AI-driven intelligent assistants which simplify both customer and user experiences. These enhancements are aimed at making CSP operations more intuitive, human, and efficient. Let's delve into the new tools:

• - Bill Intelligence: Utilizing GenAI, this feature automatically compares the latest bill with previous charges, providing clear, natural-language explanations for differences. This proactive approach seeks to mitigate customers' concerns regarding unexpected billing changes.

• - Sales Assistant: This tool transforms the purchasing journey by allowing customers to describe their needs in natural language. It intelligently selects the best-matching products, automatically filling the shopping cart and generating quotes for swift acceptance.

• - Promotions Assistant: By utilizing GenAI's natural language and image recognition capabilities, this assistant allows users to construct new promotions in mere seconds, drastically reducing the time needed to launch targeted strategies.

These advancements not only streamline processes for both customers and internal teams but also enhance user satisfaction and operational efficiency.

The Voice of Leadership

Louis Hall, CEO of Cerillion, emphasized the significance of having a sophisticated promotions engine in today’s competitive market. He stated, “Without an effective promotions engine, CSPs risk losing valuable opportunities to incentivize customer loyalty and maximize revenue potential, especially as expectations for personalized and timely offers continue to rise.”

Hall further elaborated on how Cerillion 25.1 reimagines the design, construction, and launching of promotions in the telecom space. He highlighted the profound impact this integration of AI has on speeding up processes and enhancing precision while ensuring ease of use—a true strategy for transformation.

Conclusion

Cerillion's commitment to improving the telecom industry’s operational capabilities through innovative technology places it at the forefront of BSS/OSS solutions. With tools that cater to the ever-evolving demands of CSPs, Cerillion 25.1 not only aims to enhance customer satisfaction but also solidifies its position as a leader in the telecom sector. CSPs looking to embrace this change can find more information about Cerillion's offerings on their official website and explore how these new features can propel their service to new heights.