Registration Now Open for Access LIVE 2026 in Las Vegas, Transforming Industry Engagement
The Wine & Spirits Wholesalers of America (WSWA) has officially opened registration for its much-anticipated event, Access LIVE 2026, taking place from February 2-5, 2026 at the Caesars Forum, Las Vegas. This annual gathering serves as a dynamic platform for professionals across the beverage alcohol sector, including wholesalers, suppliers, retailers, and more, to engage in meaningful discussions and collaborations aimed at addressing the industry's pressing challenges.
This year's theme, 'Beyond the Glass', invites attendees to explore deeper conversations that reflect their unique experiences and insights gained from the industry. By pushing beyond superficial interactions, participants can expect to engage in collaborative problem-solving and innovative discussions that will help shape the future of the beverage sector. Attendees will benefit from a wealth of knowledge and actionable takeaways crafted to guide their efforts moving forward in a rapidly changing market.
From March 2025, registrants can take advantage of early-bird rates by signing up through the official event website at accesslive.wswa.org. The schedule for the event promises two and a half days filled with rich networking opportunities, enlightening discussions, and interactive activities that will drive the industry forward. Participants can network with key figures in the field, while sharing their own insights and experiences amidst an engaging atmosphere.
A notable highlight of Access LIVE this year is the introduction of the WineForward Symposium, hosted by Southern Glazer's Wine & Spirits. This educational symposium will benefit all attendees, offering them valuable insights into current market trends, data-driven strategies, and distribution methods tailored to various consumer demographics and behaviors. The symposium aims to enhance participants' knowledge and skills in marketing and outreach, elevating their strategies in an evolving landscape.
Returning from previous events is the Wine & Spirits Tasting Competition, conducted in association with The Tasting Alliance. This prestigious contest allows competing brands the chance to gain recognition and accolades that can enhance their reputations in the industry. Highlighting its procedural significance, winning brands will also have the opportunity to advance to the 2026 San Francisco World Spirits Competition.
Access HQ, the exhibit hall, will accommodate over 300 booths and 75 themed suites, all designed to foster efficient networking and exploration. This streamlined layout minimizes attendees' time walking between displays, enabling them to maximize their experience within the event. In addition, the LIVE Stage will feature engaging TED-style sessions while a Content Lab will showcase short, informative videos produced by previous years’ attendees, providing valuable insights into industry best practices.
Popular programming returning to the stage includes Wholesaler Power Hours, where industry leaders share strategies and insights on achieving success in today’s competitive marketplace. In addition, the much-acclaimed Brand Battle will crown a new winner, showcasing innovative pitches from brand representatives to a panel of esteemed industry judges. This event has functioned as a launchpad for many successful brands since its inception, providing exposure to distribution opportunities and positive media attention.
Finally, the event's Main Stage will host keynote speakers, industry discussions, and awards ceremonies, including a long-awaited presentation of SipSource’s State of the Industry report. This report will provide attendees with the latest metrics, trends, and a forward-looking analysis necessary for navigating an increasingly complex market. Attendees will also have the opportunity to interact with product experts, gaining access to invaluable industry data.
To learn more about Access LIVE 2026 or to explore sponsorship opportunities, visit accesslive.wswa.org or reach out to the event hotline at 202-371-5682. This premier industry event represents a unique opportunity to gain insights, foster relationships, and drive the future of the beverage alcohol industry together. Join the conversation and stay connected with WSWA through their social media platforms and the hashtag #AccessLIVE26.
This year's theme, 'Beyond the Glass', invites attendees to explore deeper conversations that reflect their unique experiences and insights gained from the industry. By pushing beyond superficial interactions, participants can expect to engage in collaborative problem-solving and innovative discussions that will help shape the future of the beverage sector. Attendees will benefit from a wealth of knowledge and actionable takeaways crafted to guide their efforts moving forward in a rapidly changing market.
From March 2025, registrants can take advantage of early-bird rates by signing up through the official event website at accesslive.wswa.org. The schedule for the event promises two and a half days filled with rich networking opportunities, enlightening discussions, and interactive activities that will drive the industry forward. Participants can network with key figures in the field, while sharing their own insights and experiences amidst an engaging atmosphere.
A notable highlight of Access LIVE this year is the introduction of the WineForward Symposium, hosted by Southern Glazer's Wine & Spirits. This educational symposium will benefit all attendees, offering them valuable insights into current market trends, data-driven strategies, and distribution methods tailored to various consumer demographics and behaviors. The symposium aims to enhance participants' knowledge and skills in marketing and outreach, elevating their strategies in an evolving landscape.
Returning from previous events is the Wine & Spirits Tasting Competition, conducted in association with The Tasting Alliance. This prestigious contest allows competing brands the chance to gain recognition and accolades that can enhance their reputations in the industry. Highlighting its procedural significance, winning brands will also have the opportunity to advance to the 2026 San Francisco World Spirits Competition.
Access HQ, the exhibit hall, will accommodate over 300 booths and 75 themed suites, all designed to foster efficient networking and exploration. This streamlined layout minimizes attendees' time walking between displays, enabling them to maximize their experience within the event. In addition, the LIVE Stage will feature engaging TED-style sessions while a Content Lab will showcase short, informative videos produced by previous years’ attendees, providing valuable insights into industry best practices.
Popular programming returning to the stage includes Wholesaler Power Hours, where industry leaders share strategies and insights on achieving success in today’s competitive marketplace. In addition, the much-acclaimed Brand Battle will crown a new winner, showcasing innovative pitches from brand representatives to a panel of esteemed industry judges. This event has functioned as a launchpad for many successful brands since its inception, providing exposure to distribution opportunities and positive media attention.
Finally, the event's Main Stage will host keynote speakers, industry discussions, and awards ceremonies, including a long-awaited presentation of SipSource’s State of the Industry report. This report will provide attendees with the latest metrics, trends, and a forward-looking analysis necessary for navigating an increasingly complex market. Attendees will also have the opportunity to interact with product experts, gaining access to invaluable industry data.
To learn more about Access LIVE 2026 or to explore sponsorship opportunities, visit accesslive.wswa.org or reach out to the event hotline at 202-371-5682. This premier industry event represents a unique opportunity to gain insights, foster relationships, and drive the future of the beverage alcohol industry together. Join the conversation and stay connected with WSWA through their social media platforms and the hashtag #AccessLIVE26.
Topics Consumer Products & Retail）
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