Kolmar Korea and Amazon Unveil Strategic K-Beauty Growth Plan in Seoul

A New Era for K-Beauty: Kolmar Korea and Amazon's Collaborative Roadmap

On September 19, 2025, Kolmar Korea, a prominent global Original Development Manufacturing (ODM) company, hosted a significant event in Seoul, partnering with Amazon to present their strategic plan for K-Beauty’s expansion globally. The occasion, known as Amazon Beauty in Seoul 2025, attracted over 3,000 attendees from various sectors of the beauty industry, including brand representatives, distributors, and influencers, both in-person and virtually.

Unveiling the K-Beauty Success Roadmap

The event took place at the Grand Ballroom of COEX, where an impressive lineup of speakers included Sang-Hyun Yoon, Vice Chairman of Kolmar Group, along with Hwa-Sook Shin, Country Manager of Amazon Global Selling Korea. During the session titled "Global Vision," Vice Chairman Yoon delivered an insightful keynote speech, emphasizing the importance of continual evolution and innovation in product development.

Yoon remarked, "Without evolution, companies cannot avoid being left behind. Relentless effort and constant innovation are essential to building a successful brand." He discussed how Korean consumers, known for their high expectations, drive the demand for quality and innovation within the K-Beauty industry. This competitive domestic market experience, he argued, lays the foundation for K-Beauty's competitiveness on the world stage.

Driving Force Behind K-Beauty's Global Presence

According to Yoon, developing blockbuster products and expanding product lineups are integral to achieving international success. He asserted that brands must understand their consumers deeply to create significant market impact. In line with this philosophy, Kolmar Korea showcased their advanced offerings through a large-scale exhibition booth at the event, featuring innovative solutions in skincare, makeup, personal care, sun care, and cosmetic packaging.

Fostering Sustainable Business Relationships

Kolmar Korea's approach at the event emphasized not only the promotion of products but fostering meaningful partnerships. Tailored consultations offered to new and global business partners explored opportunities for long-term collaborations aimed at sustainable growth and not mere transactions. This initiative drew eager entrepreneurs, interested in transforming their ideas into viable business ventures.

A spokesperson from Kolmar Korea commented, "This event reaffirmed the vital role of ODM companies in driving the sustainable growth of K-Beauty. Our ongoing partnership with Amazon underscores our commitment to help clients expand into global markets while bolstering the overall industry competitiveness."

The collaboration between Kolmar Korea and Amazon dates back to June 2024 when both companies co-hosted the inaugural K-Beauty Conference. Since then, they’ve been working closely to accelerate the globalization of K-Beauty, providing brands with the necessary resources to thrive internationally.

About Kolmar Korea

Founded in 1990, Kolmar Korea has positioned itself as a leader in the cosmetics, pharmaceuticals, and health supplements sectors, specializing in ODM solutions. Through cutting-edge research and development capabilities and sophisticated manufacturing facilities, Kolmar empowers global beauty and healthcare brands by delivering innovative, high-quality products. Headquartered in Seoul, Kolmar Korea is committed to nurturing the growth and globalization of K-Beauty by offering comprehensive solutions from formulation to finished products.

With the strategic partnership with Amazon, Kolmar aims to continuously elevate the K-Beauty brand on a global scale and further solidify its influence in the beauty industry.