#USA #Houston #Unilever #Recipe Challenge #Natura's

Natura's® Introduces the 1000 Recipes Challenge

Natura's®, the renowned food brand from Unilever, has embarked on an exciting new campaign aimed at amplifying its presence among Hispanic consumers in the United States. Originating from Central America, where the brand has a legacy spanning over 50 years, Natura's® seeks to connect deeply with its audience through a unique initiative called the #1000RecetasChallenge (1000 Recipes Challenge).

The campaign is designed to showcase the versatility and rich flavors of Natura's® tomato-based sauces, encouraging home cooks to explore countless possibilities with their products. The underlying message of the campaign, “One Package. A Thousand Possibilities,” captures the essence of what Natura's® stands for: a gateway to authentic and flavorful meals that resonate with cultural traditions.

Engaging Content Creators

To bring this vision to life, Natura's® has recruited a diverse group of 17 content creators ranging from micro-influencers to major culinary figures, all of whom share a Central American background and are based in the U.S. These creators will leverage platforms like Instagram and TikTok to share their culinary inspirations and highlight how Natura's® products can help them create fresh, authentic meals reminiscent of their childhood. Their contributions will not only provide examples of culinary creativity but also encourage their followers to join in by sharing their own recipes using the #1000RecetasChallenge hashtag.

Natura's® has collaborated with Lopez Negrete Communications, a specialized agency focusing on Hispanic marketing, to drive this campaign forward.

“This is not just another ad campaign for Natura's® or Unilever,” states Partha Guha, Director of Unilever International Foods North America. “We're committed to investing in voices that foster a community around the quality, memories, authenticity, and tradition associated with Natura's®. Partnering with a diverse group of Central American creators allows us to initiate an ongoing, vibrant conversation about Natura's® in a way that is culturally relevant and genuinely helpful.”

A New Look for Natura's®

In addition to managing the content creation, Lopez Negrete Communications has also redesigned Natura's® brand image, taking into account the evolving tastes and preferences of modern consumers. The updated visuals will encompass a revamped website, fresh point-of-sale branding, and engaging digital banners and videos for social media.

“With ‘One Package. A Thousand Possibilities,’ we’re putting the story of Natura's® into the hands of real people who understand the challenge of balancing busy lives with their desire to maintain authenticity and honor cherished family recipes,” explains Alex López Negrete, President and CEO of Lopez Negrete Communications.

The campaign is set to monitor key performance indicators, such as brand perception, engagement rates, user-generated content, and sales growth, thus demonstrating how established brands can effectively connect with digitally savvy audiences. Creators are expected to publish 140 pieces of content by December 31, 2025.

About Natura's®

Natura's® aims to deliver authentic flavors from its Central American roots, prioritizing fresh and high-quality ingredients for every household. Since its launch in the U.S. market in 2021, Natura's® has established itself as a staple in millions of kitchens, with its tomato sauces and refried beans serving as essential ingredients in various dishes. Following this campaign, Natura's® will collaborate with renowned culinary influencers to inspire innovative ways to utilize their products for delicious meals.

For further details, visit Natura's USA and follow them on Instagram and TikTok.

About Unilever

Unilever stands as a leading global supplier of beauty, personal care, home care, nutrition, and ice cream products, reaching consumers in over 190 countries. With a mission to enhance sustainable business practices, Unilever continues to evolve in its approach to meet consumer needs while maintaining a commitment to responsible growth and social inclusivity.