#United States #Los Angeles #AliExpress #AI Imaging Tool #Brand+ Program

AliExpress Unveils Powerful New Tools for U.S. Sellers

AliExpress, the well-known international e-commerce platform under Alibaba International Digital Commerce Group, has recently announced upgrades to its seller program aimed at local U.S. merchants. With the introduction of several innovative features, AliExpress aims to enhance product listing efficiency and simplify seller operations, ultimately driving faster sales growth. The updates include the launch of an AI-enabled imaging tool, new integration partnerships, and a unique AliExpress Labeling Service, alongside co-marketing opportunities through the Brand+ channel.

AI-Enabled Imaging Tool

The newly introduced AI-enabled imaging tool is designed to assist sellers in creating and managing product listing images with increased efficiency. This innovative technology allows sellers to upload images without the need to pre-size them to specific dimensions. The platform automatically generates optimized versions of these images for use across various devices.

A key feature of this tool is its ability to preserve the quality of critical content such as faces, objects, and text, maintaining proportionality to prevent issues like stretching or mis-cropping. It can also apply a clean white background when necessary to adhere to catalog standards. In a field where presentation is paramount, this built-in tool ensures that product visuals are consistent and professional, while significantly reducing manual editing time and associated costs.

Expanded Partner Ecosystem

In a bid to streamline the selling process, AliExpress is expanding its partner ecosystem with new integration options. Sellers can connect their systems directly to the AliExpress platform, allowing for seamless management of product listings, inventory, orders, and returns. The latest addition to this ecosystem is Quipt, a next-gen commerce middleware that connects product data across various systems.

With Quipt’s system, sellers benefit from:

• - Seamless product listing: Quipt maintains a master catalog that is pre-mapped to AliExpress’ backend, enabling sellers to launch products without the hassle of manual integration.
• - Automated data synchronization: Sellers experience real-time synchronization of product content, pricing, inventory, and order information without manual setup.
• - Improved post-sale management: An efficient returns and refunds workflow ensures brands have visibility over the entire transaction process.
• - Operational efficiency: Managing listings and orders becomes simpler, leading to reduced technical overhead and improved workflows.

AliExpress Labeling Service for Simplified Fulfillment

To further improve logistics for local sellers, AliExpress has launched a platform-native labeling service that simplifies the creation of shipping labels, tracking, and return logistics. Now, sellers can generate shipping labels directly within their AliExpress workflow, eliminating the need for third-party tools. This service boasts competitive rates and provides real-time tracking details visible to buyers, thus minimizing the back-and-forth usually involved in shipping.

This carrier-agnostic service utilizes a network of local delivery providers and offers advantages such as proof of delivery (POD) to help minimize disputes over items not received. The return process is also made easier, with AliExpress managing logistics based on seller preferences, including providing generated return labels even if AliExpress labels were not used for outbound shipping.

Co-Marketing Opportunities through Brand+

In addition to operational efficiency, AliExpress is focused on enhancing seller visibility with the introduction of the Brand+ program. Qualified U.S. sellers in this program gain access to co-marketing opportunities that may include highlights within the platform, social media promotions, and integrated marketing campaigns.

By engaging in co-marketing activities, participating sellers can broaden their reach, reinforce brand trust, and increase conversion rates within a curated shopping environment, thus driving significant growth.

Jackie Lee, Head of Partnership and Business Development at AliExpress USA, emphasizes, "We’re dedicated to reducing busywork so sellers can concentrate on selling. Our new tool updates streamline photo preparation, and the label service simplifies fulfillment, enabling sellers to operate more efficiently while pursuing growth opportunities."

For those looking to join the AliExpress platform, start today to take advantage of these new seller-enhancing features that can elevate operational efficiency and sales growth.

About AliExpress

Established in 2010, AliExpress is a global e-commerce platform seeking to enhance the shopping experience for consumers worldwide, catering to hundreds of millions of customers in over 200 countries. The platform, which is also available in 15 languages, is part of Alibaba International Digital Commerce Group.