#Japan #Shibuya #Wunderbar #Skettt #Tatsunoko Pro

Skettt Expands Its IP Services with Over 1 Billion Yen in Funding

Wunderbar, headquartered in Shibuya, Tokyo, has announced that its IP platform Skettt has raised over 1 billion yen in total funding following a successful Series A extension round. This milestone signifies a critical expansion from a focus solely on talent to embracing a broader array of intellectual properties, including characters, animations, and comics.

In a significant development, Skettt has partnered with Tatsunoko Production, known for its beloved classics such as Mach Go Go Go, Science Ninja Team Gatchaman, and the Time Bokan Series. This collaboration aims to provide custom marketing tie-ups utilizing renowned characters that resonate with generations of fans.

Funding to Fuel Growth Initiatives

Wunderbar's funding journey has seen it raise approximately 500 million yen in June 2025 during its Series A round, bringing its cumulative funding total to 700 million yen at that time. The latest financing secured through partnerships with Shizuoka Bank and Japan Finance Corporation has pushed this number to over 1 billion yen, enabling the company to invest heavily in its growth strategy.

The newly acquired funds will be primarily allocated to:

• - Expanding partnerships with IP holders in anime, characters, and manga.
• - Developing Skettt's product offerings, including features for reverse offers from IP holders.
• - Enhancing data and AI capabilities for IP selection, planning, and creative support.
• - Strengthening organizational frameworks across sales, marketing, and product development.
• - Investing in new IP categories and business areas.

Transforming IP Utilization for All Businesses

Historically, Skettt has leveraged the popularity of famous talents to bolster its advertising and marketing support initiatives. However, the demand for IP utilization in marketing transcends just talent. From anime and characters to movies, music, and sports, a wealth of valuable IP with strong connections to consumers exists.

Challenges remain for advertisers, including the complexity of contacting different IP rights holders, understanding which IP matches their needs, and facing potential high costs and management burdens.

Skettt aims to transition the previously exclusive and complicated world of IP utilization into a more straightforward, data-driven experience accessible to all companies, including small and regional businesses. Utilizing data analytics and AI, Skettt will simplify the process of IP engagement and enable a more inclusive approach.

Going forward, the platform will allow for cross-category proposals and usage of anime, characters, and comics, aligning marketing strategies with brand budgets and objectives. Skettt envisions a seamless process from planning to execution, supported entirely by AI technology.

Initial Partnership with Tatsunoko Pro

As the first initiative in this new strategic direction, Wunderbar has begun its collaboration with Tatsunoko Pro to recommend marketing tie-ups with the studio's storied characters. Founded in 1962, Tatsunoko Pro has developed many beloved series over the decades, and the partnership will help businesses leverage the extensive appeal of these characters in various marketing contexts, from advertising campaigns to social media and in-store promotions.

This expansive vision includes collaborations with over 30 major publishers, animation companies, and manufacturers, all working to introduce innovative marketing initiatives in the near future.

A Broader Vision for IP Ecosystem Development

Long-term, Wunderbar seeks to establish an environment where previously unencountered business-IP interactions are possible, allowing both advertisers and IP providers to realize their potential. The goal is not to be just another casting agency but to create a sustainable IP ecosystem driven by data and AI capabilities that allow for better experiences on both sides.

Japan boasts a variety of IPs—anime, characters, comics—that excite global audiences, which is recognized as a key industry by the government, aiming to boost overseas sales to 20 trillion yen by 2033. Wunderbar sees itself as a crucial player in this mission, aspiring to position Skettt at the center of global IP distribution.

As they strive toward the future, Wunderbar is committed to building a next-generation IP environment that will accelerate cultural and business developments worldwide, fostering new experiences through the intersections of brands and IP.

Summary

In summary, Skettt is positioned to change the landscape of IP utilization in marketing, transforming it into a resource not just for large corporations but for businesses of all sizes. With innovations in technology, a stronger focus on diverse IPs, and strategic partnerships, Wunderbar is leading the way into an exciting new era of creativity and collaboration.