#Japan #Tokyo #Marketing Automation #BtoB Marketing #Immedio

B2B Marketing Academy vol.7: Hands-On Insights into Marketing Automation Tools

Immedio Inc. (Headquartered in Minato-ku, Tokyo, led by President Hideki Hamada) is thrilled to announce that our CEO will be presenting at the upcoming online seminar, BtoB Marketing Academy vol.7, on August 20, 2025. The event is organized by Basic Inc. and features an engaging panel discussion focusing on the practical challenges faced by BtoB companies.

Seminar Overview

The seminar will center on the theme: “Are You Mastering Marketing Automation Tools? How to Select the Right MA Tool”. This enlightening discussion aims to offer on-the-ground insights for B2B businesses grappling with the challenges surrounding the effective utilization of marketing automation (MA) tools. Through scrupulous analysis, participants will learn about the entire spectrum of tools selection, operation, and yield generation.

Session Details

• - Session Title: Designing Operations for Effective Use of MA Tools
• - Date and Time: August 20, 2025 12:30 PM - 12:55 PM
• - Speakers:

- Hideki Hamada, CEO of Immedio Inc.
- Kazutaka Tarumi, Manager of BDR Division at Sunlight Inc.
- Moderator: Yuhei Hayashi, Department Head of Marketing at Basic Inc.

What Will Be Discussed?

The succeeding phases post-MA tool implementation are where the actual results manifest. Key topics will include:
1. Email Optimization: Strategies to enhance email marketing effectiveness.
2. Quality Content Creation: The importance of producing engaging and pertinent content.
3. Continuous Data Analysis: Building a feedback loop for ongoing improvement and optimizing ROI.

This session will elucidate proven organizational tactics that can maximize return on investment and strengthen cooperation between marketing and sales teams, backed by successful case studies.

Special Notes from Community

According to CEO Hideki Hamada, in the realm of MA utilization, it is no longer sufficient to simply implement the tools. The pressing question now is how to construct an operational framework that directly correlates with lead generation and sales effectiveness. “We hope to provide real-world planning that aids participants in navigating selection and utilization challenges, ultimately leading to success,” said Hamada.

Event Summary

• - Event Name: BtoB Marketing Academy vol.7: Are You Mastering Marketing Automation Tools? How to Select the Right MA Tool
• - Date and Time: August 20, 2025 12:00 PM - 1:00 PM
• - Capacity: Limited to 300 participants
• - Location: Zoom (Online)
• - Participation Fee: Free
• - Organizer: Basic Inc.
• - Registration URL: Register Here

About Immedio

Founded on April 1, 2022, Immedio is dedicated to enhancing B2B web engagement. Our mission is to create more opportunities for meaningful encounters that forge future pathways. We provide a cutting-edge B2B web engagement tool designed to connect the right people at the right time, fostering innovative collaborations that enrich society.

Our team believes in the power of imagination and technology to shape a brighter, collaborative future where businesses can thrive together.

Company Information

• - Location: 4th Floor, Daiichi Akatsuki Building, 1-19-9 Dogenzaka, Shibuya-ku, Tokyo
• - Representative: Hideki Hamada, CEO
• - Business Field: B2B Web Engagement Tool “Immedio”
• - Service Homepage: immedio.io