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Ibaraki and 'The Apothecary Diaries' Team Up for AD Train

Ibaraki Prefecture is excited to unveil a new promotional campaign, 'IBARAKI is Blossoming,' designed to showcase its tourist attractions. This innovative branding initiative will see a special collaboration with the popular TV anime, 'The Apothecary Diaries,' set to launch an AD train on the JR Yamanote Line from November 16, 2025. The train, composed of a complete E235 series, will run until November 30, bringing the charm of Ibaraki and the enchanting world of the anime to passengers all over Tokyo.

The collaboration comes with spectacular features, including a dedicated visual and a special movie that will be aired on digital signage inside the train. The mode of transport will become a moving canvas, showcasing key visuals from the partnership that celebrates the beauty of Ibaraki and the adventures of the series' characters, Mao Mao and Jinshi. This synergy will allow passengers to experience the story and aesthetic of 'The Apothecary Diaries' while discovering the attractions of Ibaraki Prefecture.

The special movie, edited exclusively for the AD train, offers an immersive experience with a three-screen display that will enhance the journey of commuters. Moreover, the ongoing stamp rally, titled 'IBARAKI is Blossoming: The Apothecary's Tour,' aims to further entice visitors with interactive experiences around the prefecture. The rally, set to commence around the same time, will provide fans and travelers the chance to gather unique stamps while exploring notable sites linked to the anime and the region’s culture.

Ibaraki's tourism board emphasizes that this collaboration is a significant effort to redefine and promote the area's appeal, particularly to anime fans, by integrating popular culture with regional highlights. The trailer for the special movie is already available, generating excitement for those anticipating the launch.

The AD train represents not just a promotional tool but a symbol of creative collaboration. Ibaraki Prefecture aims to entice people from all walks of life, encouraging them to consider this vibrant location as a travel destination. With its unique characters and engaging storylines, 'The Apothecary Diaries' offers a captivating narrative that dovetails perfectly with the picturesque features of Ibaraki.

About 'The Apothecary Diaries'

Based on the novel series that has sold over 40 million copies worldwide, 'The Apothecary Diaries' has captivated audiences both in Japan and abroad. The first season aired in October 2023, and a much-anticipated second season is scheduled to begin in January 2025. Following the success of the series, a third season and the first-ever movie adaptation are in development, promising to bring even more intrigue and adventure to viewers.

Mao Mao, the series’s protagonist, is an apothecary with an unusual fascination for poisons and medicines. Her sharp wit and inquisitive nature lead her into complex situations. Jinshi, a beautiful eunuch managing the imperial palace, regularly seeks out her talents to solve various problems within the court. Together, they navigate a world filled with danger and mystery, making their adventures a blend of historical references and creative storytelling.

For those who wish to delve deeper into the allure of Ibaraki and the rampant popularity of 'The Apothecary Diaries,' detailed information is available on the official branding site: IBARAKI is Blossoming. Don't miss the opportunity to experience this unique collaboration, which promises to bring both the region's beauty and the series's charm to life!

In preparing for this immersive experience, we remind participants that all schedules are subject to change and any inquiries regarding train details should be directed to the appropriate public transportation authorities. Get ready to join this unique journey starting November 16 and embrace the blossoming wonders of Ibaraki!