#Elleair #Fuji #Children's Dining

Elleair and Fuji Collaborate for Community Welfare

In an impactful initiative, Elleair, the leading brand of hygienic paper products by Daio Paper, has joined forces with Fuji, a supermarket chain, for the second phase of their Delicious Support for Kids campaign. Launched as part of the Elleair Egao ni Touch Project, the campaign aims to foster happiness and smiles through physical and emotional touch. From October 1 to November 30, 2025, a portion of the sales from participating stores in ten prefectures will be donated to support local Kodomo Shokudo (Children's Dining) programs.

The initiative seeks to create safe and inviting spaces where children and their families can gather, exchange meals, and engage in community activities focused on nutrition education. The funds raised will be directed to various local networks, including the Musubie NPO, which supports children's dining initiatives across Japan. On February 27, 2026, a donation ceremony is scheduled to take place in Hiroshima City, showcasing the collaborative spirit of this campaign.

Campaign Details

Donation Overview

• - Donation Recipients: Musubie, Hiroshima Children's Dining Support Center, and various children's dining networks across the targeted prefectures including Hyogo, Tottori, Shimane, Okayama, Yamaguchi, Tokushima, Kagawa, Ehime, and Kochi.
• - Amount Donated: 1,100,000 JPY
• - Donation Date: February 27, 2026

During the donation ceremony, representatives from both Elleair and Fuji will present the donation to Musubie and the Hiroshima Children's Dining Support Center. Mr. Ogawa of Daio Paper remarked,